Media & Channel Innovation Manager
About The Position
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Digital Marketing Job Sub Function: Digital Engagement Job Category: Professional All Job Posting Locations: Toronto, Ontario, Canada Job Description: About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine We are searching for the best talent for a Media & Channel Innovation Manager located in Toronto, Ontario Role Description This role is responsible for centralized leadership of media strategy, operations, and performance, ensuring media investments deliver measurable impact while maintaining governance and compliance. The healthcare environment is constantly evolving, and this role will champion innovation, forging new external partnerships, AI driven capabilities and novel go to market strategies to enable business growth and improve marketing effectiveness. Building and scaling best practices and advancing data-driven measurement frameworks are key priorities. In this role, you will partner with an empowered team of professionals including marketing, agency partners, media vendors, IT, data & analytics, regulatory and internal functions to build digital media strategies and capabilities. This is an exciting assignment and calls for an individual with creative thinking, strong communication skills and excellent project management abilities.
Requirements
- Bachelor’s degree required
- 7+ years relevant experience in digital media or marketing
- Strong analytics and strategic thinking
- Experience with tools such as GA 360 and CRM platforms
- Strong stakeholder management skills
- Minimum 10% travel may be required (Domestic and/or internal)
Nice To Haves
- Healthcare or regulated industry experience
- Experience with agency and vendor management
- Experience in omnichannel marketing and building measurement frameworks
- Strategic thinking and problem-solving
- Strong collaboration and influence skills
- Entrepreneurial mindset
- Ability to manage complexity and drive results
Responsibilities
- Lead development of paid media strategies aligned to business objectives
- Manage agency and vendor relationships
- Ensure strong planning, execution, and optimization discipline
- Identify and pilot new channels, partners and platforms
- Develop test-and-learn frameworks and scale insights across business units
- Oversee websites, portals, aps and social channels to reach intended audiences
- Ensure compliance with privacy and accessibility requirements
- Develop dashboards, KPIs, and reporting frameworks
- Experience with digital tagging and taxonomy solutions
- Drive insights and optimization through analytics
- Evolve strategy and optimization as Generative AI tools reshape how people find and consume information
- Ensure compliance with regulatory frameworks
- Develop standardized playbooks and best practices
- Support capability development across the organization, inclusive of AI evolution
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
