Media Campaign Planner Intern

backmarket • Paris, TX

41d • Hybrid

About The Position

We are excited to offer an internship opportunity for a passionate and dedicated individual to join our team as a Media Planner Intern. In this position, you will work closely with the Senior Media Planner to gain hands-on experience in developing and executing media plans for five different markets. This internship provides an excellent opportunity to learn and grow in the dynamic field of media planning while contributing to diverse and challenging projects.

Requirements

• Currently pursuing a Bachelor's or Master's degree in marketing, advertising, communications, or a related field.
• A strong desire to learn and gain hands-on experience in media planning.
• Exceptional organizational skills and attention to detail to effectively manage multiple tasks and deadlines.
• Strong written and verbal communication skills to collaborate with team members and express ideas clearly.
• A proactive and results-oriented mindset with a willingness to learn and adapt in a fast-paced environment.
• A passion for advertising, media, and marketing trends, with a curiosity to explore emerging technologies and platforms.

Responsibilities

• Collaborate with the Lead Media Planner in the development of comprehensive media plans for five different markets.
• Assist in identifying appropriate media channels, including digital, audio, television, and out-of-home, based on campaign objectives and budget constraints.
• Support in creating and maintaining media schedules, ensuring accurate and timely placement of advertisements across selected media channels.
• Gain experience in monitoring media campaigns and providing regular performance reports, highlighting key metrics, trends, and recommendations for optimization.
• Track and monitor creatives live in the market.
• Stay updated on industry trends, new media platforms, and advertising technologies, and contribute innovative ideas to media planning strategies.
• Collaborate with cross-functional teams, including communications, product, creative, account management, and performance, to ensure the seamless execution of media campaigns.
• Assist in post-campaign analysis, helping evaluate the success of media campaigns against predefined KPIs and providing insights for future planning.

Benefits

• A mission driven work environment where your day to day makes an impact on the planet. Seriously.
• Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
• Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Number of Employees: 501-1,000 employees