Meta & Google Ads Media Buyer

Mission Sierra Media
•Remote

About The Position

Mission Sierra Media is a growing video production and digital marketing agency serving home-service and small-business clients across the U.S. The agency creates ad creative, runs campaigns, and manages client relationships. The full-time Media Buyer will own campaign setup, targeting, and performance across a roster of active clients, primarily home-service businesses running lead-generation campaigns. The role manages Meta (Facebook and Instagram) and Google Ads accounts, builds and launches ad sets, applies precise geographic targeting based on each client’s service area, monitors daily performance, and makes real-time optimization decisions. The Media Buyer collaborates with account management and creative teams in Slack and is expected to flag issues, ask questions, and challenge questionable campaign inputs rather than simply execute instructions. This is a remote position based in Latin America, with availability that substantially overlaps U.S. Eastern/Central business hours. Compensation is competitive for the region and role.

Requirements

  • At least 3 years of hands-on experience managing Meta Ads and Google Ads.
  • Strong written and verbal English communication skills.
  • Comfort with U.S. geography and local-market logic, including service areas, drive-time radii, and regional targeting.
  • A geography-first targeting approach based on zip codes and service radii, without interest or demographic layering.
  • Analytical judgment, including the ability to question onboarding data, catch inconsistencies, and understand the rationale behind targeting.
  • Reliable availability that substantially overlaps U.S. Eastern/Central business hours.
  • Campaign-builder-level experience with Meta Ads Manager, Meta Business Suite, and Google Ads.

Nice To Haves

  • Agency experience managing multiple client accounts simultaneously.
  • Experience with lead-generation funnels rather than only e-commerce advertising.
  • Familiarity with CRM or lead-tracking tools; the agency uses VidLead.
  • A marketing or business degree.

Responsibilities

  • Manage Meta (Facebook and Instagram) and Google Ads accounts for multiple active clients.
  • Build and launch ad sets and campaigns for lead-generation clients.
  • Set geographic targeting based on each client’s actual service area, including zip codes and service radii.
  • Monitor campaign performance daily and make real-time optimization decisions.
  • Collaborate with account management and creative teams in Slack.
  • Flag problems, ask questions, and challenge questionable campaign information or instructions.
  • Review onboarding data for inconsistencies and understand the rationale behind client targeting before implementing it.
  • Explain campaign decisions and performance to the U.S.-based team.
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