Media Buyer (Snapchat)

Career Hub•Capon Bridge, WV

About The Position

Parimatch is a global leader in the Crypto Sportsbook and Casino industry with over 30 years of experience. We specialize in creating digital experiences where sports, technology, and crypto converge, emphasizing fast transactions, high limits, and a premium user experience. Our global team of over 4,000 professionals operates in more than 15 countries, driven by product innovation, advanced technology, and customer experience. We are seeking a highly skilled Snapchat Media Buyer with proven expertise in driving traffic to WebView apps and PWAs within the Betting and Gambling sectors. The ideal candidate will be adept at building continuous buying pipelines, navigating moderation challenges, utilizing Snapchat's unique creative formats, and scaling campaigns in key international markets.

Requirements

6+ months of hands-on experience buying Snapchat traffic specifically in the Betting/Gambling niche via WebView apps and PWAs.
Deep understanding of how to set up Snapchat media buying from scratch (account management, agency ad accounts, passing moderation smoothly).
Strong grasp of platform mechanics: Snapchat auction algorithms, Snap Pixel, and Conversions API (CAPI) tracking.

Responsibilities

Build and structure a stable Snapchat buying process from scratch.
Establish a reliable pool of agency accounts (backed by full company resources).
Set up and verify all technical integrations alongside our Tech team.
Launch, pass moderation, optimize, and scale performance-driven Gambling campaigns using WebView applications and PWAs.
Generate and test fresh creative hypotheses (A/B testing) using SPY tools for market research.
Prepare clear briefs for our internal design team, tailoring assets to Snapchat's specifics (AI-generated, UGC, and interactive formats).