Media Associate

FanDuel•Los Angeles, CA

3d•Hybrid

About The Position

FanDuel is looking for a Media Associate to support the Integrated Media team in the execution, tracking, analysis, and optimization of media integrations across above-the-line channels, with a primary focus on linear TV and non-linear streaming platforms. This role will play a key part in ensuring media partnerships and integrations are delivered successfully while helping drive insights that inform future media planning and strategy. The ideal candidate is highly organized, detail-oriented, and comfortable working with data in a fast-paced environment. We're looking for a collaborative team player who is interested in building a career in media, marketing, and analytics, and who enjoys working across multiple stakeholders to bring campaigns to life. If you have a passion for sports, entertainment, and media innovation, and are eager to contribute to a best-in-class marketing organization, we'd love to hear from you. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

Bachelor's degree in business, marketing, or another relevant field with strong academic record
2+ years of relevant above-the-line media experience preferred
Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
Excellent communication and interpersonal skills with the ability to build credibility with all stakeholders.
Strategic and commercial thinker with ability to demonstrate prioritization and problem-solving skills.
A self-starter with meticulous attention to detail and drive to learn and adapt in a fast-paced environment.
Excel & PowerPoint skills required

Nice To Haves

Experience working within the live sports or television industry a plus.
Strong editorial judgment and ability to analyze metrics.
Understanding of the business/culture of sports and gaming preferred.
Photoshop and design skills a plus.
Understanding and willingness to use AI preferred.

Responsibilities

Support the day-to-day tracking, and optimization of media integrations for above-the-line media channels (Primarily across Linear TV and Streaming).
Maintain integration data (post logs, archival clips) for internal reporting and media analysis.
Aid in analytics projects, enhancing measurement solutions to improve planning and strategy.
Make recommendations based on learnings and data to improve integration engagement.
Assist with building presentations for internal and external use.
Liaise between internal stakeholders and network counterparts managing day-to-day needs and deliverables.
Work cross-functionally with Integrated Marketing, League & Team, Brand Marketing and Creative teams on campaign implementation.
Improve efficiencies for media integration management, including the centralized archival database, reporting and tracking documents, and deliverable workflows.
Maintain visibility on competitors in the space with a focus on innovation.
Facilitate ad-hoc requests as needed.