About The Position

The Media and Communications Specialist is responsible for managing and promoting all digital communications related to the 21st Century Community Learning Centers Program. This position supports program visibility, family engagement, community outreach, and grant compliance through the creation of high-quality digital content, management of communication platforms, organization of program records, and dissemination of information to stakeholders.

Requirements

  • Bachelor's degree in Communications, Media, Marketing, Technology, Education, Public Relations, or a related field.
  • Experience in digital communications, marketing, content creation, or media management.
  • Strong proficiency with social media platforms, website management, email communication tools, and other digital communication systems.
  • Experience with digital data organization and electronic file management.
  • Excellent written, verbal, and interpersonal communication skills.
  • Ability to work independently and collaboratively with staff, students, families, and community partners.
  • Criminal background check conducted pursuant to WV Code §18A-3-10 and applicable state requirements.

Nice To Haves

  • Knowledge of educational programs and grant-funded initiatives.
  • Experience supporting grant reporting, documentation, and compliance requirements.
  • Proficiency with graphic design and multimedia tools such as Canva, Adobe Creative Suite, or similar platforms.
  • Experience creating and editing digital graphics, videos, newsletters, and promotional materials.
  • Strong organizational, project management, and time-management skills.

Responsibilities

  • Create, manage, and distribute content through social media platforms, websites, newsletters, email communications, and other digital communication channels.
  • Ensure all communications align with program goals, district expectations, and grant requirements.
  • Maintain consistent and effective messaging to engage students, families, staff, community partners, and stakeholders.
  • Promote program activities, events, achievements, and opportunities through various communication outlets.
  • Assist with developing and implementing communication strategies that increase visibility and participation in the program.
  • Design visually appealing and informative digital materials, including flyers, graphics, presentations, newsletters, videos, and promotional content.
  • Capture and organize photos, videos, and success stories that highlight program activities and outcomes.
  • Ensure all communication materials are accurate, professional, accessible, and appropriate for public distribution.
  • Support the development of marketing materials for student recruitment and family engagement efforts.
  • Develop and maintain organized digital filing systems for program documentation, communications, and media resources.
  • Maintain records of communication activities, outreach efforts, and engagement metrics.
  • Assist with the preparation of reports, presentations, and documentation required for grant compliance and stakeholder updates.
  • Support data collection efforts related to program participation, family engagement, and community partnerships.
  • Work closely with the Director of Federal Programs, District Coordinator, Site Coordinators, instructors, and community partners to gather and share information.
  • Assist program staff in utilizing digital tools and communication platforms effectively.
  • Support district and site-level efforts to communicate program goals, activities, and outcomes.
  • Participate in meetings, planning sessions, and professional development activities as required.
  • Maintain confidentiality of student, staff, and program information.
  • Adhere to all West Virginia Board of Education policies and Pocahontas County Board of Education policies and procedures.
  • Demonstrate professionalism, reliability, effective communication, and sound judgment.
  • Maintain positive relationships with students, families, staff, and community stakeholders.
  • Perform other duties as assigned by the Director of Federal Programs, 21st CCLC District Coordinator, Superintendent, or designee.
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