Media-Analyst Resident

Wieden+Kennedy•Portland, OR

19h

About The Position

W+K is looking for an Media & Analytics Resident to help the team measure/analyze marketing impact and use those findings to strategically influence advertising strategy and solve client business problems. We're looking for an individual who’s eager and has a suitable background to turn numbers into insight, and insight into inspirational stories. We’re looking for an individual who has a general in-going understanding of the media/marketing landscape as well as some of the tools and technologies available in the data + analytics arsenal. But most importantly, we’re looking for someone who’s hungry, eager, and excited to be a part of a growing team and impact major brands and pieces of business! Analytics at W+K sits within the Media department. We’re a small and fast-growing group of marketing analysts, researchers, data scientists, and engineers who are all client-facing and work strategically across multiple agency internal teams and accounts.

Requirements

Bachelors degree with a focus on advertising, media or analytics
Ready to work cross-functionally with teams in a fast-paced environment
Ability to learn new technologies, platforms, and systems very quickly
General understanding of both online and offline (TV, Print etc.) marketing
Numerically-driven, but yearns to impact culture in creative and strategic ways

Nice To Haves

Relevant media internships or non-course work
General understanding of: BI Dashboards (Tableau, Power BI etc.)
Languages to connect to data: SQL
Python
Stats, regression analysis, data modeling etc.
Familiarity with syndicated research and data (GWI, MRI, competitive platforms)
Experience working with data-minded people (statisticians, data scientists etc.)

Responsibilities

Researches and compiles competitive data analysis and insights to get a sense of where the competitors are advertising and how much they are spending
Works with Media Planner in developing agency point of views on media platforms and channels to submit to clients
Keeps current with market and audience research (industry periodicals, newsletters, websites)
Works on other miscellaneous projects as assigned
Develop strategies to track and measure media/advertising in market
Develop measurement plans and KPI frameworks to determine campaign success using historical data and industry benchmarks
Create presentations to share findings internally and with clients
Facilitate measurement tools and analytics partnerships (Location-tracking partners, offline conversion partners, research tools, DMPs etc.)
Maintain, QA, and develop client-facing advertising dashboards
Works with Media Planner in the preparation, development, execution and monitoring of media plans; helps create and maintain flowcharts/plans
Manages executional details across self serve and performance media formats including social media, programmatic display, Video/OTT & Search
Works with media planner to manage client budget records
Works with Media Planner and Media Supervisor to set-up and manage campaigns within self-serve environments.
Checks invoices and resolves invoice/buy discrepancies
Conducts make-good negotiations with publications in case of errors
Conducts in-flight optimizations, campaign reporting and pacing reports