Media Insights Analyst

True Media•Minneapolis, MN

5h•Hybrid

About The Position

You are a curious investigator who views media data as a story waiting to be told. You aren’t satisfied with "what" because your primary interest is finding "why." As a creative and critical thinker, you thrive on "Aha!" moments and possess a natural ability to connect dots that others might miss. You view technical tools (Tableau, DOMO, Power BI, Looker, etc.) as a vehicle for discovery. While technical proficiency is the baseline, your true impact comes from using that expertise to drive meaningful value for clients. You are familiar with methods like incrementality testing or difference-in-differences and view them as lenses used to uncover truth. This role is centered on delivering high-impact clarity through media data. You will design and deliver monthly reports, quarterly business reviews (QBRs), and ad-hoc deep dives that contextualize media KPIs and connect execution to results. Your consistent, context-rich analysis and recommendations ensure our clients and internal teams are always one step ahead of the curve by moving past simple metrics to focus on true business outcomes.

Requirements

Experience: 1–3 years of experience in data analytics, digital media, or marketing science, preferably within an agency environment.
Media Context: A foundational understanding of the advertising ecosystem, including how various digital channels (Search, Social, Programmatic) interact to drive results.
Technical Literacy: Experience using at least one major BI software (Tableau, PowerBI, Looker Studio, DOMO, etc.) and comfort with data manipulation in Excel or Google Sheets.
The "Curiosity" Factor: A self-starter attitude with a proven ability to look at a media data trend and proactively investigate the "why" behind the numbers. Ability to partner with technical leads to articulate data-layer requirements needed to support advanced analytical storytelling.
Strategic Communication: Proven ability to translate complex technical concepts into "human" language for non-technical audiences and executive leadership.

Responsibilities

Narrative Orchestration: Lead the creation of monthly reports and QBRs, transforming validated datasets into cohesive business stories that connect media execution to client-side outcomes.
Investigative Consultant: Actively monitor performance to identify anomalies or trends; use media KPIs as triggers to proactively investigate the "why" and present critical explanations to both internal stakeholders and external clients.
Strategic Foresight: Convert 'the why' into actionable media optimizations, providing Integrated Planning teams with clear directives on how to pivot strategy based on performance signals.
Proactive Hypothesis Testing: Beyond standard monitoring, develop hypotheses for performance shifts and partner with the Governance team to surface the specific data cuts required to prove or disprove them.
Integrated Collaboration: Serve as a core analytical partner for the Integrated Strategy & Planning and Campaign Operations teams, ensuring data insights are fueled by a deep understanding of the media context.
Operational Feedback Loop: Act as a "User Experience" lead for agency dashboards, providing the Data Governance team with feedback on visualization clarity and data accessibility to ensure tools remain optimized for insight discovery.
BI Platform Stewardship: Utilize BI software (e.g., Tableau, PowerBI, Looker Studio, DOMO) to design and maintain strategic visualizations that prioritize "insight-first" delivery over simple data display. Leverage the agency’s standardized data frameworks and RADaR-powered environments to ensure all strategic storytelling is built upon a foundation of absolute data integrity.
Campaign Ecosystem Alignment: Advise on dataflow design to ensure backend data collection is optimized for high-level reporting and strategic visualization.
Agency-Wide Elevation: Identify opportunities to improve internal measurement rigor, advocating for frameworks that move beyond standard reporting to track true business impact.

Benefits

The chance to be a part of a growing company and the next success story
Amazing opportunities for career development
Recognition programs
Employee referral bonus
Hybrid work schedule; 3 days in the office, 2 days working from home
Fun and collaborative work environment
Casual dress code
Insurance Coverage (medical, dental, vision, life, and disability)
401(k) retirement plan, with employer 4% match
Work/life benefits, including mental health and wellbeing support
Flexible Time Off Policy
Paid holidays, including agency closing Christmas Eve-New Year's Day
Paid leave options, including sick leave, medical leave for self and family, and parental leave