Media Analyst I

Mindgruve•Nashville, TN

4d•Onsite

About The Position

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team. The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

Requirements

Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field
3–5 years of experience in media analytics, digital marketing, advertising, marketing research, or a related discipline
Experience working in an advertising agency or relevant brand environment
Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk, or similar
Understanding of attribution methodologies, customer journey analysis, and media measurement frameworks

Nice To Haves

Bilingual in Spanish and/or Portuguese

Responsibilities

Monitor and analyze campaign performance across paid media channels
Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries for internal stakeholders and clients
Track key performance indicators (KPIs) including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and customer acquisition metrics.
Ensure accuracy and consistency of campaign data across platforms
Identify trends, patterns, and opportunities within campaign and customer data
Analyze media performance across channels including paid search, social media, display, video, CTV, audio, emerging, and traditional media.
Partner with the analytics team to identify client growth opportunities through attribution and incrementality measurement initiatives
Utilize analytics and reporting tools to gather, organize, and interpret campaign data
Maintain reporting templates and dashboards to improve efficiency and consistency
Support client meetings with performance updates and analytical insights when needed
Present findings and recommendations in a clear, concise manner to internal and client stakeholders
Support data integration efforts between media platforms, CRM systems, and analytics environments
Evaluate historical campaign performance to support future planning decisions
Contribute to forecasting, budget allocation, and performance modeling exercises
Help validate media plans against campaign objectives and business goals
Must be willing to work EST hours (8am-4pm or 9am-5pm)