Meal Planning Marketing Senior Manager

Fresh Del Monte Produce Company•Pittsburgh, PA

22d

About The Position

Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh, value-added, and shelf-stable fruits and vegetables. This role is responsible for translating brand strategy, consumer insights, and marketplace trends into effective partnership, messaging, and activation plans that drive sustainable business growth through meal planning activation. Working cross-functionally with Business Managers, Consumer Insights, Omni Channel Marketing, Shopper Marketing, and Customer Strategy, this Senior Manager role helps identify and develop consumer-driven partnerships, retail collaboration opportunities, and integrated activation strategies. A strong emphasis of the role is building meal planning strategies that connect consumer needs, usage occasions, and product solutions into relevant, actionable programs for both retail customers and end consumers. The Meals Planning Senior Manager will be the liaison between Brand/Omni/Sales/Agencies Teams to execute integrated meal and recipe driven activation platforms. This role will be responsible for driving coordination between Fresh and Foods teams to create integrated activation strategies.

Requirements

Bachelor’s Degree in applicable field of study.
Minimum 7 years CPG experience
Past experience with meal and recipe planning in CPG environment
Past experience with cobranding and partnerships
Past experience working with retail customers on joint meal planning solutions
Ability to create, develop, and action recipe data base for seamless application within the organization
Brand collaboration and integration with marketing teams
Ability to manage many projects across brand marketing, sales, Digital/Omni channel teams.

Nice To Haves

MBA Degree preferred.
Consumer insight and analytic background on consumer trend analysis preferred.
Digital and Shopper activation background in CPG preferred.

Responsibilities

Leadership responsibility of the meal planning strategy development and implementation.
Effectively manage partnerships, and strategic retailer relationships for Foods and Fresh Divisions.
Budgetary ownership for recipe generation, database, cobranding initiatives, cross promotion, trade execution, and consumer research.
Content generation and delivery of meal planning strategy with strategic retailers including Walmart, Sam’s Club, Kroger, Publix, Giant Eagle, and Albertsons.
Drive incremental volume, net sales, and gross profit associated with Meal Planning and cross promotion execution in the Foods and Fresh budget.
Activation of meal and recipe execution of innovation platforms and delivery of new item launch plans.
Recipe development for media planning, on-pack updates, and new item launches
Co-branding and cross-promotion ideation for retail and customer-facing meal planning strategies and execution.
Manage cross brand relationship development internally and externally with strategic partnerships.
Own insight analytic research to develop the most meaningful partnerships and basket building opportunities for retail digital and retail activation.
Collaborative partnership with Fresh Del Monte Marketing team to develop meal solutions that enhance relevance and simplify decision-making for shoppers
Strategic retail customer relationship development with key stakeholders within Meal/Recipe planning and/or marketing departments
Collaborate with the Digital and Omni Channel Marketing teams to activate meal, recipe, and co-branding partnerships with meaningful scale while maximizing impressions.