Mass Marketing Specialist

Kontoor Brands, Inc.•Greensboro, NC

About The Position

The Mass Marketing Specialist will support the development and coordination of marketing communications initiatives. This includes managing photoshoots, media (social media and influencers), promotions, visual marketing programs, and special events. The role involves working with marketing teams to execute initiatives for the Wrangler brand, overseeing production calendars, booking talent, and managing post-shoot image selection and retouching. Additionally, the specialist will contribute to POS development, social media and influencer product seeding, and event activation. The role also requires coordinating the ticketing process for marketing projects, managing administrative tasks, and working with vendors. Production of quarterly product catalogs, budget tracking, and support for public relations, promotions, and special events are also key aspects of this position. The role demands strong leadership in project coordination, cross-functional collaboration, creative direction support, budget oversight, and operational management to ensure executional excellence and timely delivery of marketing assets.

Requirements

1-2 years of related professional experience
Bachelor's degree or equivalent in Communications, Business, or Marketing
Good verbal and written communication skills including exposure to writing a creative brief
Working knowledge of marketing programs and advertising with a strong background in digital/social
High level of initiative
Proficiency in setting priorities
Strong organizational skills
Ability to work in a team in a high-pressure environment
Good analytical ability
Excellent Microsoft Office skills

Responsibilities

Works with Marketing Coordinator and or Managers to coordinate marketing communications initiatives in support of the Wrangler brand.
Oversees photoshoot support and execution, including the production calendar from concept to go-live of imagery, booking models, stylist, HMU.
Responsible for post-shoot image selection/retouching in handing imagery over to DTC/social/PR/retail teams.
Supports bi-annual seasonal and special collection shoots, brand shoots and catalog shoots.
Develops POS materials, including key trade sell-in and in-store materials as well as internal communications for quarterly initiatives.
Supports social media and influencer product seeding, in-store and events activation in an effort to achieve defined brand objectives.
Coordinates ticketing process, including pre-production project kick off and administrative management in our internal system, working with production and or vendor directly on development and production, timely communication with internal team.
Manages post-production work, including image selection, artwork development, mechanicals and printing as needed.
Coordinates and produces quarterly product catalogs, working with merchandising, photo studio and creative services on timely execution and delivery.
Provides day-to-day support for the brands marketing budgets and project billing.
Supports public relations, promotions, special events and other marketing projects as needed.
Works on other special projects as directed by the Marketing Manager.