MAS CRM Lead, OnStar

General Motors•Warren, MI

2d•Hybrid

About The Position

The Marketing Applied Sciences (MAS) team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals. The Senior Strategist, CRM Analytics & Insights will lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM activations and providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies and integrate CRM analytics into cross-channel experiences. This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the OnStar marketing team in the form of automated reports, deep dive analysis, customer profile analysis, and closed-loop reporting.

Requirements

6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics
Deep understanding of and experience with CRM reporting and measurement frameworks
Ability to integrate data and findings from a variety of data sources and present a holistic view of a position
Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team
Advanced-level understanding of email service providers and associated optimization & analytical tools
Strong understanding of Marketing Automation platforms and CRM systems
Deep Experience with data visualization tools (e.g., Tableau, PowerBI), analysis tools (Excel, Databricks, Snowflake, etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e. Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.
Experience with statistical methods and experimentation techniques.
Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.
Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders

Nice To Haves

Bachelor's Degree required
Master’s or MBA degree in Analytics/Data Science, Econometrics, Statistics, Applied Mathematics or another quantitative field preferred, but not required.
PMP preferred

Responsibilities

Lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM and providing recommendations for optimization.
Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities.
Identify opportunities for improvement; monitor ongoing campaign performance and identify optimization opportunities.
Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
Build and manage relationships with cross-functional stakeholders to identify and prioritize key marketing and media questions.
Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.
Help OnStar establish measurement goals and chart a route to activate those goals.
Partner with data science and engineering teams to ensure data quality and accuracy.
Understand how to connect multiple data sources (email, app, website, and outbound marketing) to deliver reporting and actionable insights.
Collaborate with Marketing Technology teams on data requirements.