MarTech Senior Manager

Wintrust Financial Corporation•Rosemont, IL

2d•$98,000 - $132,000•Hybrid

About The Position

Wintrust is seeking a MarTech Senior Manager to lead their MarTech team of marketing automation and UX professionals. This role involves setting goals, providing guidance and mentorship, and developing and executing a comprehensive tech stack roadmap and strategy aligned with business goals. The position will also plan and execute Wintrust’s website strategy in partnership with Digital Banking and Social Media teams to create a cohesive digital user experience, and develop and implement an SEO strategy while monitoring and enhancing online user experience. Additionally, the role requires partnering with Marketing, IT, Data, and Product teams to operationalize predictive models and leverage analytics tools for informed decision-making and data-driven marketing programs. Managing external vendor and platform relationships, and evaluating new technologies and partners are also key responsibilities.

Requirements

Minimum 10+ years of progressive experience overseeing enterprise marketing technology solutions and development and delivery of website strategy.
Expertise in CRM, CDP, marketing automation, and analytics platforms in regulated environments.
Demonstrated ability to provide strategic thinking and turn ideas into actions.
Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
Excellent written and verbal communication skills.
Ability to adapt to evolving business needs and prioritize appropriately.

Nice To Haves

Knowledge related to digital banking and financial services preferred.

Responsibilities

Lead the MarTech team of marketing automation and UX professionals, setting goals and providing guidance and mentorship to team members to develop and execute a comprehensive tech stack roadmap and strategy aligned with business goals.
Plan and execute Wintrust’s website strategy to support business goals by partnering with Digital Banking and Social Media teams to create a cohesive digital user experience.
Develop and implement an SEO strategy and monitor and enhance online user experience.
Partner with Marketing, IT, Data, and Product teams to operationalize predictive models (e.g., next best action, consumer segmentation), leveraging analytics tools for informed decision-making and data-driven marketing programs.
Manage external vendor and platform relationships, evaluate new technologies and partners.