MarTech Senior Manager

Wintrust•Rosemont, IL

2d•Hybrid

About The Position

Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich., and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol “WTFC.”

Requirements

Minimum 10+ years of progressive experience overseeing enterprise marketing technology solutions and development and delivery of website strategy.
Knowledge related to digital banking and financial services preferred.
Expertise in CRM, CDP, marketing automation, and analytics platforms in regulated environments.
Demonstrated ability to provide strategic thinking and turn ideas into actions.
Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
Excellent written and verbal communication skills.
Ability to adapt to evolving business needs and prioritize appropriately.

Responsibilities

Lead the MarTech team of marketing automation and UX professionals, setting goals and providing guidance and mentorship to team members to develop and execute a comprehensive tech stack roadmap and strategy aligned with business goals.
Plan and execute Wintrust’s website strategy to support business goals by partnering with Digital Banking and Social Media teams to create a cohesive digital user experience.
Develop and implement an SEO strategy and monitor and enhance online user experience.
Partner with Marketing, IT, Data, and Product teams to operationalize predictive models (e.g., next best action, consumer segmentation), leveraging analytics tools for informed decision-making and data-driven marketing programs.
Manage external vendor and platform relationships, evaluate new technologies and partners.