Martech Operations Manager
Brightspeed•Charlotte, NC
•Hybrid
About The Position
The MarTech Operations Manager is responsible for enabling and optimizing customer communications across the customer lifecycle through Salesforce Marketing Cloud (SFMC) and other key marketing technology platforms. This role partners closely with Marketing, IT, and cross-functional teams to translate business and customer experience objectives into scalable, automated, and data-driven communication solutions that improve customer engagement and campaign effectiveness.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field.
- 5+ years of experience with Salesforce Marketing Cloud development, administration, or marketing technology operations.
- Experience designing and implementing automated customer journeys, campaigns, and lifecycle communications.
- Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture.
- Strong knowledge of Salesforce Marketing Cloud (SFMC), including campaign development, administration, automation, and journey orchestration.
- Strong understanding of marketing automation, customer lifecycle communications, and MarTech operations.
- Ability to translate business and marketing objectives into clear functional and technical requirements.
- Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications.
- Strong analytical and problem-solving skills with the ability to identify process gaps and recommend improvements.
- Demonstrated ability to manage multiple projects and priorities through effective planning and prioritization.
- Strong business acumen with the ability to balance long-term strategic objectives with short-term tactical requirements.
- Strong cross-functional collaboration skills, including experience partnering with Marketing, IT, Analytics, and other technical teams.
- Excellent written and verbal communication skills.
- Ability to adapt and deliver results in a fast-paced, evolving environment.
Nice To Haves
- Salesforce Marketing Cloud certification.
- Experience in the telecommunications industry or a related field.
- Experience with additional MarTech, CRM, customer data, or marketing automation platforms.
- Experience supporting personalized, real-time, or data-driven customer communications.
Responsibilities
- Own the technical enablement and optimization of customer communications across the customer lifecycle using Salesforce Marketing Cloud and other MarTech platforms.
- Design, build, and optimize automated customer journeys that deliver relevant, timely, and personalized communications across key customer touchpoints.
- Translate marketing and customer experience objectives into clear business and technical requirements, partnering with IT and other technical teams to enable effective and scalable solutions.
- Lead the analysis of existing customer communication processes, journeys, and workflows to identify gaps, inefficiencies, and opportunities for automation and continuous improvement.
- Evaluate and recommend appropriate campaign and journey approaches, including real-time versus batch communications, one-time versus recurring automations, and static versus dynamic and personalized content.
- Oversee technical campaign activities, including automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization.
- Partner with technical teams to support the data architecture, integrations, and data flows required to enable customer communications and marketing automation.
- Establish and maintain operational standards and best practices for campaign execution, testing, automation, documentation, and platform utilization.
- Manage multiple initiatives simultaneously, balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements.
- Collaborate with Marketing, IT, Analytics, and other cross-functional stakeholders to ensure customer communications are aligned with business priorities and deliver a consistent customer experience.
- Monitor campaign and journey performance and use data and insights to identify opportunities to improve customer engagement, operational efficiency, and communication effectiveness.
- Stay current on Salesforce Marketing Cloud capabilities, MarTech trends, and emerging technologies, recommending opportunities to enhance Brightspeed's marketing technology capabilities.
- May perform other duties as assigned.
Benefits
- competitive medical, dental, vision, and life insurance
- an employee assistance program
- a 401K plan with company match
- a host of voluntary benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
