MarTech AI Solution Architect

Capgemini • New York, NY

1d • $160,000 - $200,000 • Hybrid

About The Position

We are seeking a MarTech AI Solution Architect to design and deliver next-generation, AI-enabled marketing and customer engagement solutions for enterprise clients across Financial Services and other regulated industries. This role sits at the intersection of marketing technology, AI/GenAI, and customer experience transformation, with a focus on modern marketing architecture, AI-driven workflows, customer decisioning, campaign orchestration, audience intelligence, and emerging agentic marketing operations. You will work closely with business, product, data, and engineering stakeholders to define scalable, future-state marketing architectures and operating models that leverage AI to drive measurable business outcomes.

Requirements

• 8+ years of experience in MarTech, Customer Experience, Digital Marketing, or Marketing Technology architecture
• Strong understanding of enterprise marketing ecosystems and customer engagement platforms
• Hands-on experience in one or more of the following: Campaign orchestration, Customer decisioning, Marketing automation, Customer Data Platforms (CDP), Personalization platforms, Marketing analytics and measurement, Content operations / DAM workflows
• Practical understanding of GenAI, LLMs, AI agents, copilots, RAG architectures, or workflow automation
• Experience designing enterprise integration architectures and API-driven ecosystems
• Ability to translate business requirements into scalable, production-ready technology solutions
• Strong stakeholder communication and workshop facilitation skills

Nice To Haves

• Experience with platforms such as: Adobe Experience Cloud, Salesforce Marketing Cloud/Data Cloud, Braze, Segment, Tealium, Workfront, Aprimo, or similar ecosystems
• Exposure to AI-enabled marketing operations or AI-native workflow transformation initiatives
• Familiarity with cloud AI platforms such as OpenAI, Anthropic, Google Gemini, AWS Bedrock, or Azure AI
• Experience in Financial Services, Insurance, Retail, or other regulated enterprise industries
• Background in consulting, digital transformation, or enterprise architecture
• Experience supporting innovation labs, rapid prototyping, or emerging product initiatives

Responsibilities

• Define AI-enabled MarTech architecture patterns across campaign orchestration, personalization, customer engagement, and marketing operations
• Design modern marketing workflows leveraging AI agents, copilots, and automation platforms
• Identify opportunities for AI-led optimization across campaign planning, segmentation, audience activation, content operations, and analytics
• Develop end-to-end architecture blueprints across CDPs, campaign systems, workflow tools, decisioning engines, and AI services
• Assess current-state MarTech ecosystems and define modernization strategies and roadmaps
• Drive use cases including: AI-assisted campaign planning and optimization, Audience intelligence and segmentation, Real-time personalization and decisioning, Marketing workflow automation, AI-driven measurement and performance optimization
• Collaborate with engineering and data teams on integration patterns, APIs, and orchestration layers
• Support rapid prototyping and proof-of-concept development using GenAI/AI platforms
• Develop solution recommendations that balance business outcomes, scalability, governance, and operational efficiency
• Stay current on emerging trends in AI-native enterprise software and MarTech operating models

Benefits

• bonuses
• incentives
• benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed