MarTech AI Expert

USAA•San Antonio, TX

11h•Hybrid

About The Position

USAA is seeking a MarTech AI Expert to lead the design and application of AI within MarTech & AdTech ecosystems. This role involves being a strategic leader and hands-on practitioner, translating emerging AI capabilities into scalable marketing solutions. The expert will define agent roles, scopes, and orchestration for automation across content, workflow, and decisioning, ensuring responsible generative AI use. Collaboration with business, technology, data, modeling, and risk stakeholders is key to advancing Marketing AI practices through governance frameworks and AI councils, ensuring alignment with enterprise standards, compliance, and ethical AI use. The role drives innovation and adoption by embedding AI into core marketing platforms and workflows, accelerating efficiency, personalization, and customer impact, while continuously evolving capabilities with industry advancements. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards.
Proven track record to effectively develop, influence, present and communicate highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership.

Nice To Haves

Experience with marketing orchestration and operational AI capabilities
Experience designing and operationalizing AI-driven marketing solutions using platforms such as Salesforce (Agentforce), Adobe Sensei, AEM Assets, Anthropic Claude, Figma, boutique orchestration providers
Hands-on experience with Salesforce Marketing Cloud (Einstein AI) or Salesforce Data Cloud to enable AI-powered personalization and journey orchestration
Proven experience implementing and scaling Workfront, Aprimo, or similar workflow platforms with embedded AI/automation capabilities
Experience integrating and governing AI solutions within customer data platforms CDPs
US military experience through military service or a military spouse/domestic partner

Responsibilities

Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities (customer 'needs' and 'wants' as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.
Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).
Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.
Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.
Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.
Sets the standard for preparing compelling presentations, and other forms of communication to communicate complex concepts to a diverse audience, including senior leadership, and facilitates Digital or Technology product definition, concept and collaboration sessions to coordinate discovery, development, delivery, and validation activities, as well as to mitigate risks and dependencies.
Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
Actively manages ambiguity, influences others to bring in 'big picture' thinking and drives clarity, solutions, and execution plan among team and stakeholders.
Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of Product Management.
Consistently provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.