Marketplaces Manager

Create Wellness, Inc.•New York, NY

1d•Hybrid

About The Position

We're hiring a Marketplaces Manager to drive performance on one of the fastest-growing parts of the Create business. You'll run day-to-day on Amazon and own Walmart.com, Target.com, and other marketplaces end-to-end, including new marketplace expansion. This is a true ownership role with a high impact on the business. You'll operate the Amazon account across PPC, catalog, PDPs, deals, and account health, working from a proven playbook with the Director of Marketplaces as your strategic partner.

Requirements

3+ years of hands-on experience managing marketplaces (Amazon required; Walmart.com and Target.com a strong plus)
VMS/CPG background or experience in another high-repeat-purchase category
Deep Amazon Seller Central expertise across PPC, catalog, PDPs, and account health
Fluency with Amazon ad software and marketplace intelligence tools (Helium 10, Smart Scout, or similar)
Strong analytical mindset, focused on incrementality and profitable growth, not vanity metrics
Clear communicator — able to turn marketplace performance into insights the whole team can act on
Organized and process-oriented — you can manage a lot of moving pieces without dropping any

Nice To Haves

Agency experience managing marketplace accounts across multiple brands
Experience launching a brand on a new marketplace from scratch
Familiarity with Shopify and broader DTC ecommerce metrics
Background in health, wellness, or sports nutrition
Comfort with AI-assisted workflows — we build with Claude, and expect you to work smarter with it too

Responsibilities

Run PPC day-to-day: performance audits, keyword research, campaign creation, bid, budget, and keyword adjustments, and negative-term management
Manage the catalog: listing creation, variations, bundles, and backend attribute audits
Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand Story
Own account health and compliance: proactive monitoring, opening and resolving seller support cases, and ensuring policy adherence
Schedule and QA deals, Lightning Deals, and tentpole events (Prime Day, BFCM)
Monitor pricing and Buy Box integrity across channels and flag suppression risks
Partner with Ops on inbound planning, flagging coverage risks like stockouts, Buy Box suppression, and velocity shifts
Own strategy and execution end-to-end across Walmart.com, Target.com, Instacart, and other non-Amazon marketplaces
Lead expansion into new marketplaces: evaluate, launch, scale, and optimize
Tailor strategy to each platform — what wins on Amazon isn't what wins on Walmart.com
Own marketplace performance reporting and communicate results, risks, and opportunities to the broader team
Monitor spend, sales, and inventory flags across all marketplaces and flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
Track organic rank on priority keywords and monitor competitors and category movement using our marketplace intelligence stack
Proactively surface new tests, tactics, and growth opportunities, not just report on what happened