Marketplace Listing Optimization Specialist

Sweetwater Sound•Fort Wayne, IN

1d•Onsite

About The Position

Sweetwater is seeking a detail-oriented, data-driven Marketplace Listing Optimization Specialist to improve visibility, conversion, and sales across marketplace channels, including Amazon, eBay, and Reverb. The role focuses on analyzing, enhancing, and maintaining product listings in accordance with marketplace best practices, customer behavior, and internal growth strategies. The position is based at Sweetwater’s campus in Fort Wayne, Indiana, and relocation is required.

Requirements

At least 2 years of experience in copywriting, e-commerce merchandising, or product listing optimization.
Strong knowledge of SEO and keyword tools such as Helium 10, Jungle Scout, or MerchantWords.
Familiarity with product data feeds, listing templates, and marketplace CMS tools.
Comfort with basic data analysis using Excel, Looker, Domo, or similar tools.
Detail-oriented, highly organized, and driven by performance metrics.
Strong understanding of the musical instrument industry and related gear.
Relocation to Sweetwater’s campus in Fort Wayne, Indiana is required.

Nice To Haves

Experience with Rithum (ChannelAdvisor), Listing Mirror, or other feed management tools.

Responsibilities

Improve product titles, bullet points, descriptions, images, Amazon A+ content, and SEO across priority listings.
Conduct keyword research and apply SEO best practices for marketplace search algorithms, including Amazon A9 and eBay Cassini.
Identify and set up listing variations to maximize visibility.
Audit catalogs and identify and fix suppressed, incomplete, or underperforming listings.
Ensure listings comply with marketplace policies and category requirements.
Work with Data & Analytics to monitor performance metrics, including CTR, conversion, and BSR, and identify improvement opportunities.
Partner with merchandising, product marketing, and brand contacts to keep priority listings current, accurate, and aligned with stock and product information.
Partner with Technology to ensure optimal product data is sent to marketplace channels through data feeds and Rithum.
Collaborate with marketing to develop imagery, enhanced A+ content, and videos for priority listings.
A/B test images, copy, pricing strategies, and enhanced content to improve performance.
Apply optimization learnings across the broader catalog.
Lead or assist with setup of new product listings across Amazon, eBay, Reverb, and future marketplaces.
Work with the Marketplace Strategy Manager to align listings with go-to-market strategies.