Marketo Technical Lead

Shift Paradigm

11d

About The Position

We're looking for an experienced Marketo Technical Lead to join our Marketing Technology practice. This is a role for someone who has moved well beyond execution – you can architect a full Marketo environment as confidently as you can build inside one, and you know how to translate a client's business goals into a system that actually delivers.

You'll work across a broad range of engagements: demand generation, lead nurturing, ABM, revenue operations, and full marketing lifecycle programs. You'll be a hands-on builder and a strategic partner – guiding other developers, collaborating across disciplines, and serving as a trusted subject matter expert for our clients.

Requirements

• 7+ years of hands-on Marketo experience, with a track record of owning complex implementations end-to-end
• Deep expertise across core Marketo capabilities: program architecture, smart campaigns, segmentation, scoring, engagement programs, tokens, and operational data management
• Strong experience with the Marketo-Salesforce integration, including sync configuration, campaign influence, lead/contact/account flows, and troubleshooting
• Proven ability to architect scalable Marketo environments: workspace strategy, partition design, naming conventions, governance documentation
• Experience implementing lead lifecycle models, scoring frameworks, and revenue attribution approaches
• Comfortable leading client-facing conversations: discovery, solution presentations, and ongoing advisory
• Experience reviewing and guiding the work of other Marketo developers or marketing ops practitioners

Nice To Haves

• Adobe Marketo Certified Expert (MCE) or Adobe Marketo Architect certification
• Experience with ABM platforms such as 6sense, Demandbase, or Terminus and their integration with Marketo
• Familiarity with the broader Adobe Experience Cloud ecosystem (AEP, AEM, Adobe Analytics, Target)
• Exposure to BI and analytics tools (Tableau, Looker, Power BI) for marketing performance reporting
• Knowledge of Marketo APIs (REST, Bulk) for custom integrations and data operations
• Agency or consultancy background with experience managing multiple client engagements simultaneously

Responsibilities

• Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks
• Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture
• Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability
• Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations
• Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation
• Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks
• Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts
• Build and manage custom data structures, API integrations, webhooks, etc.
• Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design
• Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process
• Lead technical workshops to translate business and marketing requirements into actionable technical plans
• Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders
• Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)
• Stay current with the Marketo/Adobe roadmap and proactively surface relevant features, updates, or opportunities to client teams
• Partner with strategists and campaign managers to ensure technical builds support program goals, audience targeting, and measurement needs
• Collaborate with Salesforce developers and admins on CRM integration design, lead flow architecture, and revenue attribution models
• Coordinate with adjacent platform teams (Adobe Experience Platform, AEM, CJA) on integrated martech ecosystem projects
• Participate in sprint planning, technical scoping, and backlog grooming as part of agile client delivery teams

Benefits

• Work on varied, complex engagements across industries and marketing maturity levels – no two clients are the same
• Shape how our practice approaches marketing automation architecture and Marketo delivery
• Collaborate with practitioners across the full martech stack, from CRM to CDP to analytics
• Grow your craft in an environment that values both deep technical expertise and strategic thinking

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed