Marketing Writer

YuJa Inc.•Toronto, ON

7d•CA$55,000 - CA$60,000•Onsite

About The Position

YuJa, Inc. is seeking a creative and detail-oriented Marketing Writer to develop clear, compelling, and audience-focused content that highlights the value proposition and innovation of YuJa's products for education and enterprise markets. The role involves translating complex product features into engaging narratives for various marketing initiatives, including website content, social media, product messaging, announcements, and sales collateral. The Marketing Writer will collaborate with cross-functional teams to understand product features and regulatory implications, ensuring all content maintains a consistent brand voice and reflects YuJa's values of compliance, accessibility, security, and innovation. This is an office-based role with standard Monday to Friday hours.

Requirements

2 years (or more) experience writing marketing, content, or copy for enterprise-level or B2B technology products, ideally in ed-tech, SaaS, compliance, or regulated-sector domains.
Exceptional written English, with strong ability to explain technical concepts and compliance/accessibility features clearly and compellingly to non-technical audiences.
Strong storytelling skills: able to craft compelling narratives around how YuJa’s solutions help institutions meet regulatory and accessibility needs, streamline workflows, and enhance learning/user experiences.
Comfort working in a fast-paced, evolving product environment with frequent updates, capable of rapidly learning new product capabilities or regulatory changes, and updating content accordingly which aligns with ongoing product launches.
Ability to collaborate with cross-functional teams: Product, Engineering, Compliance, Sales, Client Success; gather technical and compliance details and convert them into marketing messages.
Understanding of compliance, accessibility, and regulatory language.
A degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field, or equivalent demonstrated experience.

Nice To Haves

Experience producing B2B / enterprise marketing collateral: whitepapers, case studies, webinars, press releases, sales decks.

Responsibilities

Write clear, persuasive, and accessible marketing content for a suite of sophisticated ed-tech/enterprise products: video platforms, LMS accessibility tools, compliance and accessibility solutions, proctoring and assessment platforms, etc.
Develop website copy, product landing pages, blog articles, whitepapers, case studies, customer success stories, and thought-leadership pieces, framing YuJa’s offerings as secure, compliant, and accessible solutions for regulated-sector clients.
Craft communications for product launches, feature announcements, and updates, translating technical, compliance, and accessibility features into tangible benefits for institutions (e.g., accessibility compliance, student accessibility, institution-wide scalability, regulatory adherence).
Collaborate with Product, Engineering, Compliance, and Client Success teams to deeply understand product features, regulatory/ accessibility implications, and use cases.
Work with Sales and Marketing teams to produce sales/marketing collateral, pitch decks, one-pagers, comparison sheets, implementation guides (for pre-sales engagement), and other materials that support enterprise sales cycles.
Maintain a consistent brand voice and tone across all content, reflecting YuJa’s values of compliance, accessibility, security, and innovation.
Update and refresh existing marketing materials, ensuring accuracy as products evolve, especially given the frequent product updates and additions in YuJa’s portfolio.
Incorporate basic SEO, content structure best practices, and accessibility-friendly copy (in line with YuJa’s mission and compliance standards).