Marketing Writer I (Junior Marketing Writer)

GRAPHCOM Inc•Gettysburg, PA

12d

About The Position

The Marketing Writer I (Junior Marketing Writer) is an entry-level position responsible for creating marketing content, including digital and print communications, performing email/social media/web content tasks, and proofreading client projects, internal marketing materials, and more. The Marketing Writer I supports various clients both internal and external with content creation and editing.

Requirements

4-year college degree in a related field, such as Communications, Marketing, or Journalism, and/or Associate’s Degree in Marketing or English is preferred.
0-3 years of relevant experience in a related field, preferably advertising, marketing, journalism, writing, new media, public relations, and/or communications
Strong writing ability and proficiency in software applications such as Word, Excel, and Microsoft Suite is required.
Strong sense of marketing concept development
Excellent interpersonal skills
Self-starter willing to learn, develop, and polish the skills needed to succeed in a creative agency environment (problem-solving, presentation, project management, etc.)
Complete all required training courses upon hire and annually thereafter
Maintain compliance with all company policies and procedures
Excellent copywriting, editing, and grammar skills
High-energy professional and ability to manage multiple tasks simultaneously in a fast-paced, dynamic work environment
Create, develop, and maintain strong working relationships with staff and clients
Proactive, creative relationship builder
Solid interpersonal skills and proactive in finding solutions
Proficient in Microsoft Office Suite

Nice To Haves

Understanding of holistic marketing user experience, including content and design, print and digital, etc.
Experience executing social media, content marketing, email marketing, SEO/SEM, and other digital media marketing tactics for businesses, clients, and brands
Knowledge and experience using digital marketing platforms, including but not limited to:
Design programs such as InDesign, Photoshop and Adobe Creative studio
WordPress or other CMS
Email marketing platforms including Emma, HubSpot, MailChimp and Constant Contact
Social media platforms including Instagram, Facebook, TikTok, and LinkedIn and social media management tools such as Sprout Social, HubSpot and HootSuite
Inbound marketing tools like HubSpot
Data analytics tools like Google Analytics
Knowledge of Workamajig or other project management software
In-depth knowledge of concepts and trends in emerging media and the ability to translate this into actionable recommendations

Responsibilities

Creates and/or edits engaging content for client and internal Graphcom marketing materials, including websites, advertisements, articles, blog posts, emails, appeal letters, and more
Observes, receives, and otherwise obtains information from all relevant sources
Works closely with Editorial Director or other senior staff to organize, plan, and prioritize work by developing specific goals and plans
Consistently delivers high-quality services to all internal and external customers
Works closely with Editorial Director or senior staff to appropriately manage resources within budget and project schedule
Follows established editorial guidelines, including applying proper language, mood, manner, and tone for the audience and client
Makes edits as requested by the client
Provides write-ups to team members so they can sell content to the client
Maintains brand standards and upholds creative excellence
Stays current on all emerging content and digital marketing trends (including email, web, and social media) and participates in marketing strategy, messaging, measurement, and development
Continuously brainstorms and suggests new ideas and marketing activities for Graphcom and clients
Comfortable presenting work to internal Graphcom team and external clients; attends and participates in client meetings as needed
Personally accountable for the accuracy of all research, stats, data, hyperlinks, etc. within content
Annual review of job description
Maintains the highest level of security and confidentiality as defined by company policy
Other duties as assigned by the VP, Creative, Creative Director, or President/CEO