Marketing Technology Systems Specialist

SENECA COLLEGE OF APPLIED ARTS&TECHNOLOGY•Ontario, CA

108d

About The Position

Do you enjoy turning data, systems and strategy into seamless, high-impact communications? Are you someone who can move between technical execution and marketing outcomes with equal confidence? If so, this role offers the opportunity to make a real impact. As the Marketing Technology Systems Specialist, you will play a key role in the technical execution, optimization and ongoing evolution of Seneca’s Salesforce Marketing Cloud (SFMC) ecosystem. Working within the Marketing and Communications team, you will design and configure complex journeys, build scalable, data-driven solutions and support end-to-end recruitment initiatives including lead capture, event registration and automated communications. You will also manage integrations with Salesforce and related platforms to ensure reliable data flow and a connected user experience. You’ll work closely with cross-functional partners to translate business requirements into reliable, compliant marketing technology solutions, spanning audience segmentation, automation, personalization and data management. This role requires strong technical acumen and attention to detail, with a focus on maintaining data integrity, system performance and consistent campaign delivery. You’ll be part of a collaborative team that works closely together and values the perspectives and expertise each person brings. This is an opportunity for someone who thrives in a team environment, enjoys sharing knowledge and is motivated to continuously improve systems, processes and outcomes in support of student recruitment, enrolment and success.

Requirements

Completed four (4) year degree or equivalent in Marketing, Information Systems, Business, Computer Science, Digital Media or a related discipline.
Five (5) years’ experience developing complex digital marketing campaigns using marketing automation and CRM systems.
Experience working with ERP systems with specific expertise in the integration of functional and technical enhancements.
Experience working with Salesforce (CRM) and Salesforce Marketing Cloud (Marketing Automation) and Peoplesoft (SOR)
Experience in HTML, CSS, Salesforce AMPscript and Microsoft SQL programming
Experience working within the theory and practical implementation of CASL.
Excellent interpersonal and communication skills, with the ability to interact with and relate complex technical concepts to individuals of varying backgrounds and technical skill, including senior management.
Ability to present comprehensive and actionable recommendations to stakeholders based on analytics and research to improve marketing campaigns.
In-depth understanding of email best practices (responsive design, content formatting and placement, link structure, subject line and preview text, etc.) and marketing email campaign best practices (number and timing of emails, types of audiences, audience segmentation, integration of email as part of a broader marketing strategy, etc.).
Self-motivated and highly organized paired with the ability to provide leadership, exercise good judgment and manage risks in a high-volume, fast-paced environment.
Innovative mindset, with the ability to continuously analyze current processes and recommend and implement improvements.

Nice To Haves

Additional courses in marketing automation and CRM management are an asset.

Responsibilities

Provides SFMC expertise and technical leadership to support marketing and communications strategies across the organization
Leads the delivery of SFMC solutions for campaigns, automation and event registration
Analyzes campaign performance and provide actionable recommendations to improve engagement and outcomes
Contributes to reporting strategies, identifying risks and opportunities to support enrolment and retention goals
Advises on campaign lifecycle planning, execution and optimization
Evaluates and implement new SFMC capabilities and improvements
Partners with stakeholders to translate business needs into scalable marketing technology solutions
Designs, builds and manages SFMC email campaigns, journeys and lead management processes
Ensures compliance with accessibility standards, CASL and brand guidelines
Leads end-to-end campaign QA, deployment and performance reporting
Collaborates with ITS to maintain CRM integrations, data flows and technical requirements
Develops and maintains standards, best practices and documentation
Provides training, mentorship and ongoing technical guidance to team members
Supports scalable, consistent campaign execution and adoption of platform updates
Maintains and improves data quality, integrity and governance across Salesforce, SFMC and related systems
Oversees data migration, cleansing and integration processes
Recommends improvements to data structures, processes and system performance
Partners with ITS to support data architecture, integrations and platform enhancements