Marketing Technology Specialist

NorthStar Anesthesia•Irving, TX

9d•Remote

About The Position

The Marketing Technology Specialist will support the execution, optimization, and reporting of our marketing and outreach programs. The Marketing Technology Specialist will manage and maintain NorthStar’s marketing technology ecosystem, including HubSpot, ZoomInfo, Salesforce, and related web integrations. The ideal candidate is detail-oriented, tech-savvy, and comfortable managing large datasets and marketing automation processes that drive measurable business outcomes. This position can be performed from anywhere within the United States. Candidates must have reliable internet access and be able to work effectively in a virtual environment. Work site attendance may be required from time to time in accordance with business conditions.

Requirements

3-5 years of marketing or marketing operations experience.
2-3 years of that experience within a marketing or digital agency environment
Required hands-on experience with HubSpot and ZoomInfo
Experience with Salesforce (or similar CRM/marketing automation platforms)
Strong analytical skills with the ability to interpret data and translate insights into action
Experience with database management, segmentation, and reporting
Excellent attention to detail, organizational skills, and communication abilities

Nice To Haves

Healthcare industry exposure or experience with Definitive Healthcare is preferred, but not required
Experience in healthcare industry and with Definitive Healthcare platform desirable, but not required

Responsibilities

Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations
Ensure clean, consistent, and compliant data across marketing and outreach platforms
Manage and update target account and contact lists, including segmentation for specific campaigns and outreach workflows
Oversee website lead integrations and monitor data flow between systems
Support the execution of email and outreach campaigns within HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment
Collaborate with marketing and sales teams to ensure accurate audience targeting and campaign alignment
Track and analyze campaign performance, creating reports that provide actionable insights and recommendations
Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality
Perform ad hoc data pulls, analysis, and reporting to inform outreach and business development strategy
Identify opportunities to improve system workflows, automation, and overall efficiency
Expand into supporting content marketing and recruitment marketing efforts as interest and/or experience grows
Stay current on emerging marketing technologies, tools, and trends in data-driven outreach
Promote NorthStar Anesthesia’s Core Values.
Demonstrates regular, reliable and predictable attendance.
Performs other duties as required.