Insomniac - Marketing Technology Specialist

Live Nation Entertainment • Calabasas, CA

1d • $68,000 - $85,000 • Onsite

About The Position

Insomniac is looking for an enthusiastic and experienced Marketing Technology (MarTech) Specialist to join our growing team and play an integral role in the daily operations and improvement of Insomniac’s key digital marketing tools. This position will report to the Director, Marketing Technology and will work in-office at the Calabasas, CA location. This is not a remote position.

Requirements

• 3+ years relevant working experience in web, marketing, and/or music
• Exceptionally high attention to detail
• Tech-savvy with the ability to quickly master new tools & understand inter-product relationships
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Excel at copywriting (spelling, grammar, sentence structure, etc.)
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Excel at organization, both in a personal and collaborative team setting
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
• Ability to systematically execute to perfection on tight deadlines
• Experience with web CMS required
• Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Nice To Haves

• Experience with email marketing, Photoshop, HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

Responsibilities

• Lead day-to-day operations & task execution across all applicable MarTech platforms (web, email, SMS, app, database) for assigned subset of events within the company portfolio
• Key stakeholder in marketing meetings for assigned events, offering ideas and feedback to marketing leads, especially as pertains to MarTech products, and fulfilling external requests
• Design front-facing elements of websites and email campaigns in alignment with brand identity
• Track and analyze data of marketing technology performance, including engagement, revenue, user behavior, and artist scheduling data, to determine areas of improvement and success
• Expert administrator of all platform CMS and cross-platform integrations
• Event/artist content management for Insomniac festivals, branded shows, concerts, and clubs
• Work cross-functionally with multiple internal departments, including marketing, social, tech, sponsorship, Shop, Passport, Music Group, talent, and production
• Other special projects, support roles, and tasks assigned as needed
• Some travel may be required (economy)

Benefits

• We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
• We also afford equal employment opportunities to qualified individuals with a disability.
• For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law.
• As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.
• Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
• Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.
• Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed