Marketing Technology Senior Specialist

PCR Consulting • Alexandria, VA

5d • Hybrid

About The Position

We are seeking a proactive and skilled Marketing Technology Senior Specialist to manage, optimize, and evolve our marketing automation platforms. This role is crucial in driving successful campaign execution, audience engagement, and informed decision-making. The ideal candidate will proficiently leverage platforms such as Marketo and Adobe Journey Optimizer and provide essential support, training, and strategic guidance to cross-functional marketing teams.

Requirements

• Degree, certification, or demonstrated proficiency in marketing technology, automation, digital marketing, or related fields.
• 3–5 years of relevant experience in marketing automation, digital marketing, or email campaign management.
• Extensive hands-on experience with Marketo.
• Demonstrated ability to analyze marketing performance using platforms such as Marketo and Google Analytics.
• Experience with CRM systems, particularly Salesforce, and their integration with Marketo.
• Exceptional copywriting and content creation skills adaptable to diverse audience segments.
• Deep understanding of lead nurturing strategies, audience segmentation, and automated workflows within marketing systems.
• Strong project management capabilities with proven skill in prioritizing multiple tasks and meeting deadlines.
• Excellent communication and interpersonal abilities for cross-departmental collaboration with technical teams and leadership.

Nice To Haves

• Familiarity with SEO, paid media, social media, and other digital marketing channels is advantageous.
• Experience with CMS platforms such as Adobe Experience Manager (AEM) is beneficial.
• Background in membership-driven organizations, HR-focused marketing, or event marketing is a plus.
• Marketo Certified Associate (MCA)
• Marketo Certified Expert (MCE)
• Marketo Certified Solutions Architect (MCSA)

Responsibilities

• Manage daily operations, performance, and upkeep of marketing automation platforms including Marketo, Vibes, and Adobe Journey Optimizer.
• Ensure smooth integration and reliable data flow between marketing platforms and other business systems to support accurate segmentation and reporting.
• Identify opportunities for enhancing platform capabilities, automation, and operational efficiency.
• Act as the primary support contact for internal marketing teams regarding platform-related queries, issues, or requests.
• Collaborate closely with campaign and channel managers to ensure effective utilization of marketing technologies for targeting, personalization, and automation.
• Partner with internal IT teams, analytics specialists, and external vendors to troubleshoot technical challenges and deploy new features.
• Conduct regular training sessions to enhance team proficiency, boost platform adoption, and reinforce industry best practices.
• Create and maintain comprehensive internal documentation, playbooks, user guides, and configuration materials for consistent and efficient platform usage.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree