Marketing Technology & Operations Manager

InnovAge•Denver, CO

3d•$86,800 - $112,900

About The Position

The Marketing Technology & Operations Manager executes the systems, tracking, and processes that power marketing performance, ensuring campaigns are measurable, scalable, and aligned to business outcomes. This role manages marketing technology and tracking across digital, telephony, and CRM platforms, supporting data integrity, enabling analytics, and driving clear visibility into performance to optimize enrollment growth and marketing investment. Through strong technical expertise and operational discipline, this role enables the marketing team to execute efficiently, translating strategy into effective systems, workflows, and actionable insights.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field
5–8+ years of experience in marketing operations, marketing technology, or analytics-focused roles
Strong experience with marketing attribution, campaign tracking, and web analytics (e.g., Google Analytics, HubSpot)
Experience managing marketing automation platforms and campaign execution workflows (e.g., HubSpot)
Experience working with CRM systems (e.g., Salesforce, Microsoft Dynamics) and reporting tools such as Power BI
Proficiency with Microsoft tools and ecosystem (e.g., Excel, Power BI, Dynamics, Teams)
Experience with call tracking platforms, IVR systems, and telephony infrastructure
Strong analytical skills with ability to translate complex data into actionable insights
Experience working cross-functionally with Sales, RevOps, IT, and Finance

Nice To Haves

Experience in healthcare, value-based care, or highly regulated environments
Experience with CRM platforms and data integration across marketing and sales systems
Experience in consumer-facing and multi-location
Experience with digital asset management platforms and marketing governance processes
Experience supporting multi-channel campaigns (digital, offline, and call-driven)
Experience building reporting frameworks and working with BI tools (Power BI, Tableau)

Responsibilities

Implement and execute the end-to-end marketing technology stack, including marketing automation, CRM integrations, analytics platforms, and telephony systems
Maintain, improve and scale data architecture supporting campaign tracking, source attribution, and reporting accuracy
Ensure system integration across digital, telephony, CRM, and reporting platforms to enable consistent data flow and visibility
Work with agency partners to ensure media data integrity
Identify and implement improvements in system connectivity, automation, and scalability
Own the marketing tracking framework, including UTMs, call tracking, and tagging to maintain attribution models across digital, offline, and call-driven channels to measure marketing effectiveness
Analyze campaign performance, conversion pathways, and user behavior using tools such as Google Analytics and BI platforms
Develop reporting dashboards providing visibility into campaign performance, attribution, and lead sources
Ensure data accuracy, governance, and consistency across all reporting outputs
Interpret the data to make recommendations to support marketing optimization and strategic decision-making
Lead governance and lifecycle management of marketing assets, including creation, maintenance, version control, and archival processes
Ensure compliance with regulatory requirements, including CMS and HPMS submission tracking and documentation
Maintain standards for asset organization, usage, and compliance, including imagery and documentation requirements
Creating trackable QR codes and phone numbers to support sales team and marketing initiatives.
Standardize marketing workflows, processes, and execution frameworks to improve efficiency and consistency cross-functionally and with external marketers