Marketing Technology (MarTech) Lead

Trinity Solar • Edison, NJ

1d

About The Position

Build and run the engine behind modern marketing. We’re seeking a hands-on
MarTech Lead to own and optimize our full marketing technology
ecosystem—ensuring campaigns launch seamlessly, systems perform reliably, and
Marketing is never blocked by technology.

This is a true builder role. Success is defined by what gets shipped, improved,
and kept running—without disruption.

Requirements

• 5+ years in MarTech, digital marketing ops, or similar hands-on role
• Experience with Marketo or similar marketing automation platform
• Experience with CMS/front-end development (Next.js, React preferred)
• Experience with APIs and integrations (.NET preferred)
• Experience with SMS platforms (Attentive or similar)
• Strong problem-solving skills with a bias for execution

Nice To Haves

• HTML, CSS, JavaScript
• Salesforce or CRM integrations
• Azure DevOps or cloud environments
• Analytics, attribution, and performance tracking
• Experience in fast-paced, growth environments

Responsibilities

• Own performance, reliability, and scalability of all marketing systems (CMS, dialer, tracking, lead delivery).
• Ensure zero marketing downtime through monitoring, troubleshooting, and proactive issue resolution.
• Manage integrations, APIs, and data flows across platforms.
• Translate marketing needs into practical, executable solutions.
• Build and maintain website and landing page experiences (Next.js, React, CMS).
• Optimize UX, conversion paths, forms, tracking, and SEO fundamentals.
• Troubleshoot performance and integration issues.
• Build and optimize email campaigns, templates, and lifecycle programs.
• Implement automation, personalization, and scalable frameworks.
• Ensure programs are compliant, reusable, and performance-driven.
• Own dialer configuration, access, and uptime—no disruption to lead-to-call execution.
• Manage campaign and purchased lead uploads into Salesforce.
• Enforce change control, documentation, and access governance.
• Execute SMS campaigns with segmentation, triggers, and personalization.
• Align messaging across email, SMS, and web experiences.
• Ensure compliance and performance tracking.
• Implement and optimize review-generation workflows.
• Improve timing, participation, and overall quality of customer feedback.
• Partner with Marketing, Sales, Ops, and Tech to deliver solutions.
• Identify risks early and resolve issues quickly—without unnecessary escalation.
• Support QA, testing, and post-launch optimization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed