Marketing Technology (MarTech) Integration & Automation Manager (Open To Remote)

Simpson Strong-Tie • Plano, TX

7d • $93,400 - $158,800 • Remote

About The Position

Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees. Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures. Learn about our company culture directly from our team. YOU You are a systems‑oriented thinker who thrives at the intersection of strategy, execution, and enablement. You see automation, AI, and modern marketing platforms not as isolated tools, but as connected systems that should work together to drive outcomes with less friction and manual effort. In this role, you will reshape how Digital Marketing and eCommerce execution happens, redesigning workflows, integrating platforms, and embedding logic directly into systems so work scales beyond individual effort. You’ll focus on moving the organization away from coordination‑heavy processes and toward system‑driven, outcome‑oriented execution models, including autonomous and human‑in‑the‑loop designs. You will also provide connective ownership across core marketing platforms and integrations — the foundational layer between transformation initiatives that keeps everything running reliably while enabling what comes next. By partnering closely with analytics, data, IT, and platform experts, you’ll help ensure the infrastructure, governance, and execution foundations are strong enough to support automation, AI‑enabled workflows, and long‑term scalability. This is a role for someone who enjoys building the engine while improving it, balancing vision with pragmatism, and creating systems that allow teams to move faster, smarter, and with greater confidence.

Requirements

• Redesigning workflows (not just documenting them)
• Automating cross‑tool processes (websites, campaigns, data, reporting, execution)
• Working inside an IT‑governed environment with approved platforms
• Partnering with stakeholders to challenge and change how work is done

Nice To Haves

• Platform certifications (e.g., marketing automation, CRM, analytics)
• Copilot Studio / low‑code automation certifications
• Agile / Lean / systems‑thinking coursework (formal or informal)

Responsibilities

• Collaborate with stakeholders across the Digital Marketing and eBusiness team to restructure end‑to‑end workflows, reducing manual effort and reliance on coordination‑based execution.
• Translate business goals and operational needs into system‑driven execution models, including autonomous and human‑in‑the‑loop designs.
• Own the full lifecycle of automated workflows, including creation, iteration, performance measurement, and retirement.
• Build and configure solutions, agents, and platform automations using existing IT‑approved tools and systems.
• Act as the orchestration layer across marketing platforms by connecting data, actions, and decision logic to minimize manual handoffs.
• Provide operational stewardship for critical platform connections, tagging frameworks, and measurement touchpoints that automation and agent‑driven workflows depend on.
• Ensure automations are resilient, observable, and aligned with marketing objectives rather than one‑off task execution.
• Provide connective enablement across core marketing platforms and integrations, ensuring the foundational systems between major initiatives remain reliable, governed, and aligned with automation-driven execution.
• Partner closely with existing digital marketing data, analytics, IT, and platform experts to clarify ownership boundaries, handoffs, and escalation paths, without duplicating analytics, reporting, or insight-generation responsibilities.
• Serve as the coordination point for cross-platform integration health, tagging governance, and measurement continuity, particularly where responsibilities span multiple teams or tools.
• Establish shared standards, documentation, and system expectations that enable consistent execution while respecting existing subject-matter ownership.
• Identify foundational gaps or risks that could undermine automation, agent-led workflows, or AI-enabled capabilities, and work with the appropriate owners to address them.
• Restructure traditional project and program management responsibilities for marketing execution by embedding planning, coordination, and tracking logic directly into systems and automations.
• Own outcomes such as cycle‑time reduction, elimination of manual work, and adoption of automated workflows across the team.
• Evaluate requests and initiatives and recommend when automation is not the right solution, prioritizing impact over activity.
• Ensure the clarity, reliability, and continuity of foundational integrations and execution enablers that support automation-driven marketing workflows.
• Partner with Digital Marketing leadership to determine agent‑owned vs human‑owned responsibilities.
• Define and document human‑in‑the‑loop expectations, escalation paths, and accountability for automated workflows.
• Manage automation ownership models at the individual, team, or department level and retire solutions when they no longer provide value.
• Lead adoption, rollout, and change management for newly restructured workflows and automation‑driven systems.
• Partner with marketing managers to ensure new ways of working are understood, adopted, and sustained.
• Challenge legacy processes and advocate for improved execution models grounded in system‑driven delivery.
• Serve as the primary advisor for Digital Marketing on effective use of AI‑enabled capabilities within existing IT approved platforms.
• Establish best practices for responsible, effective automation and Copilot usage across the Digital Marketing and eBusiness team.
• Act as the marketing liaison to IT for larger enterprise AI initiatives, representing marketing workflows and requirements without owning enterprise AI strategy or infrastructure.

Benefits

• medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree