27 Marketing Technology Intern

Plante Moran • Southfield, MI

2d • Hybrid

About The Position

This internship focuses on assisting in the management and maintenance of the firm's marketing technology stack, including CRM, marketing automation, and other marketing platforms. The role involves supporting data management initiatives to ensure accuracy and consistency, aiding in technology rollouts and system enhancements, and serving as a first point of contact for marketing technology questions. The intern will also support the administration of marketing technology tools, assist in building and deploying digital marketing campaigns, and help maintain lead management processes.

Requirements

• Pursuing a bachelor's degree in Marketing, Marketing Technology, Marketing Operations, Communications, Business, Information Systems, or a related field.
• Minimum GPA requirement of 3.0.
• Demonstrated interest in marketing technology, CRM platforms, artificial intelligence (AI), digital marketing, or marketing operations through coursework, projects, internships, or student organizations.
• Strong interest in learning how technology supports marketing strategy, client engagement, and business development.
• Strong attention to detail and commitment to maintaining accurate and reliable data.
• Ability to troubleshoot issues, think critically, and solve problems in a fast-paced environment.
• Strong interpersonal skills with the ability to work effectively across teams and support end users with varying levels of technical expertise.

Nice To Haves

• Exposure to CRM, marketing automation, Microsoft technologies, AI tools, or related business systems is preferred.

Responsibilities

• Assist in the management and maintenance of the firm's marketing technology stack, including CRM, marketing automation, and other marketing platforms.
• Support data management initiatives to ensure the accuracy, consistency, and integrity of firmwide marketing and client data.
• Assist with technology rollouts, system enhancements, testing efforts, and the adoption of new marketing technology capabilities.
• Serve as a first point of contact for marketing technology questions, assisting users with troubleshooting and collaborating with system administrators to resolve issues.
• Support the administration of marketing technology tools, including user adoption, documentation, training, and communication of new features and functionality.
• Assist in building, testing, and deploying digital marketing campaigns through CRM and marketing automation platforms.
• Support lead management and qualification processes while helping maintain data quality and marketing operations best practices.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Flexible Time Off
• Pre-determined holidays
• 401(k) plan
• Flexible benefits plans
• Business-related travel expense reimbursement
• Lodging reimbursement for business-related use
• Meal reimbursement for business-related use
• Pension plan (for eligible administrative and paraprofessional staff)
• Discretionary bonus plan (for eligible staff)
• Option to elect health insurance under our contingent staff medical plan (for Interns and Contractors)
• Limited paid time sick time (for Interns and Contractors)

What This Job Offers

• Career Level: Intern