27 Marketing Technology Intern

Plante & Moran • Southfield, MI

22h • Hybrid

About The Position

This internship focuses on assisting in the management and maintenance of the firm's marketing technology stack, including CRM, marketing automation, and other marketing platforms. The role involves supporting data management initiatives to ensure the accuracy, consistency, and integrity of firmwide marketing and client data. Additionally, the intern will aid with technology rollouts, system enhancements, testing efforts, and the adoption of new marketing technology capabilities. This position also serves as a first point of contact for marketing technology questions, assisting users with troubleshooting and collaborating with system administrators to resolve issues. The intern will support the administration of marketing technology tools, including user adoption, documentation, training, and communication of new features and functionality. A key part of the role involves assisting in building, testing, and deploying digital marketing campaigns through CRM and marketing automation platforms, and supporting lead management and qualification processes while helping maintain data quality and marketing operations best practices.

Requirements

• Pursuing a bachelor's degree in Marketing, Marketing Technology, Marketing Operations, Communications, Business, Information Systems, or a related field.
• Minimum GPA requirement of 3.0.
• Demonstrated interest in marketing technology, CRM platforms, artificial intelligence (AI), digital marketing, or marketing operations through coursework, projects, internships, or student organizations.
• Strong interest in learning how technology supports marketing strategy, client engagement, and business development.
• Strong attention to detail and commitment to maintaining accurate and reliable data.
• Ability to troubleshoot issues, think critically, and solve problems in a fast-paced environment.
• Strong interpersonal skills with the ability to work effectively across teams and support end users with varying levels of technical expertise.
• Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified candidates who are bilingual in either Japanese and English or Chinese and English.

Nice To Haves

• Exposure to CRM, marketing automation, Microsoft technologies, AI tools, or related business systems is preferred.

Responsibilities

• Assist in the management and maintenance of the firm's marketing technology stack, including CRM, marketing automation, and other marketing platforms.
• Support data management initiatives to ensure the accuracy, consistency, and integrity of firmwide marketing and client data.
• Assist with technology rollouts, system enhancements, testing efforts, and the adoption of new marketing technology capabilities.
• Serve as a first point of contact for marketing technology questions, assisting users with troubleshooting and collaborating with system administrators to resolve issues.
• Support the administration of marketing technology tools, including user adoption, documentation, training, and communication of new features and functionality.
• Assist in building, testing, and deploying digital marketing campaigns through CRM and marketing automation platforms.
• Support lead management and qualification processes while helping maintain data quality and marketing operations best practices.

Benefits

• health insurance
• dental insurance
• vision insurance
• disability insurance
• life insurance
• Flexible Time Off
• various pre-determined holidays
• 401(k) plan
• flexible benefits plans
• business-related travel expense, lodging and meal reimbursement
• Pension plan (for eligible administrative and paraprofessional staff)
• discretionary bonus plan (for eligible staff)
• option to elect health insurance under our contingent staff medical plan as of the 1st of the month following 60 days of employment
• limited paid time sick time

What This Job Offers

• Career Level: Intern