Marketing Technology Engineer

Propeller•Denver, CO

1d•$105,000 - $130,000•Hybrid

About The Position

Propeller is seeking a dedicated Marketing Technology Engineer to own the technical foundation connecting marketing activity to revenue outcomes. This role focuses on designing and scaling systems architecture, lifecycle frameworks, data models, and attribution structures to drive predictable growth. The engineer will collaborate with Sales, Finance, and Marketing to ensure automation, reporting, and database governance support pipeline creation, velocity, and revenue realization. This position requires a systems-thinking approach focused on infrastructure, integrations, and measurable business impact, rather than just workflow execution. The engineer will be responsible for defining how the business measures marketing's contribution to revenue.

Requirements

2+ years in a Marketing Operations or Revenue Operations role with ownership of automation architecture and cross-system integrations.
Proven experience designing complex automation frameworks that leverage conditional logic, enrichment data, and cross-platform triggers.
Hands-on experience building integrations using APIs, webhooks, middleware platforms such as Zapier or N8N, and native integration tools such as Operations Hub.
Strong understanding of CRM data modeling including object relationships, schema design, lifecycle governance, and field standardization.
Experience implementing multi-touch attribution models and reconciling reporting with Finance and RevOps revenue definitions.
Demonstrated ability to diagnose and resolve automation failures, routing conflicts, and data inconsistencies at scale.
Experience designing lead routing logic tied to segmentation and SLA enforcement.
Deep understanding of database governance including deduplication strategy, consent management, and data normalization.
Ability to translate technical system decisions into measurable revenue outcomes.
Platform experience should include one or more leading CRM and marketing automation ecosystems such as HubSpot, Salesforce, Marketo, Pardot, or similar. Tool familiarity matters, but systems thinking and integration depth matter more.

Responsibilities

Architect scalable, event-driven, multi-channel journeys that respond dynamically to behavioral signals, lifecycle changes, and custom object data.
Design and maintain lifecycle automation frameworks aligned with Sales processes, SLAs, routing logic, and forecasting visibility.
Build complex, multi-step workflows incorporating conditional logic, enrichment layers, AI-driven decision steps, branching logic, and error handling.
Establish automation governance standards to prevent workflow sprawl and ensure long-term scalability.
Partner with fellow RevOps to ensure marketing automation aligns with CRM object structure and revenue reporting.
Design and maintain multi-touch attribution models aligned with Finance definitions of pipeline and ARR.
Build closed-loop reporting that connects marketing touchpoints to opportunity creation, stage progression, expansion, and revenue realization.
Define and enforce lifecycle stage criteria using explicit data rules across systems.
Develop dashboards that surface leading indicators such as funnel velocity, lifecycle conversion performance, and segment-level effectiveness.
Standardize campaign hierarchy, source tracking, and object relationships to support accurate reporting.
Own CRM and marketing automation data schema governance including custom objects, field normalization, deduplication logic, and lifecycle auditing.
Design segmentation frameworks that balance precision targeting with global consent requirements.
Implement automated monitoring for database health, attribution gaps, lifecycle leakage, and routing accuracy.
Partner with Legal and IT to ensure scalable compliance with global privacy regulations including GDPR.