Marketing Technology & CRM Strategy Manager

Benesch Law•Columbus, OH

3d•Hybrid

About The Position

Benesch is seeking a Marketing Technology & CRM Strategy Manager for their Columbus office. This hybrid role offers work-from-home flexibility. The ideal candidate will have experience leveraging data for business development and strategic decision-making, with extensive experience in Intapp Deal Cloud, including system administration, data governance, and reporting. This position is responsible for owning the firm's CRM from end to end, building dashboards, and connecting data points to drive marketing success. The Marketing Technology & CRM Strategy Manager will own the strategy, maintenance, and optimization of the firm's CRM and marketing technology platforms, including Intapp Deal Cloud. They will also lead broader marketing technology initiatives, transform data into actionable insights, and serve as the marketing technology champion, evaluating tools, managing vendor relationships, and staying ahead of emerging legal marketing technologies. Collaboration with attorneys, practice groups, client teams, IT, and firm leadership is key to ensuring marketing technology and client intelligence programs support business development and client service.

Requirements

Bachelor's degree in marketing, business, communications, information technology or related field required.
5–7 years of experience in marketing, business development, or CRM/database management within professional services; law firm or AmLaw experience strongly preferred.
Strong knowledge of CRM systems (Intapp Deal Cloud preferred) and demonstrated ability to manage system administration, data governance, and reporting.
Proven experience in leveraging data to support business development, client relationship management, and strategic decision-making.
Excellent analytical, organizational, and problem-solving skills, with attention to detail and accuracy.
Strong communication and interpersonal skills; ability to collaborate effectively with attorneys, staff, and leadership.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with reporting tools or business intelligence platforms a plus.
Experience with Entegrata a plus.

Nice To Haves

Law firm or AmLaw experience strongly preferred.
Experience with reporting tools or business intelligence platforms a plus.
Experience with Entegrata a plus.

Responsibilities

Owns the CRM platform (Intapp Deal Cloud) end to end – strategy, administration, configuration, enhancements, data architecture, and ongoing optimization - ensuring it effectively supports business development and client engagement.
Leads the marketing data strategy and collaborates with IT to ensure technology investments align with business development priorities.
Collects, analyzes, and interprets client, matter, and market data to identify trends, cross-selling opportunities, and growth prospects.
Designs, maintains, and distributes dashboards, reports, and analytics that provide attorneys and firm leadership with actionable insights.
Manages the vendor relationships as primary liaison for CRM, data enrichment, and marketing technology platforms, including evaluating new solutions, overseeing contacts, and ensuring alignment with firm needs.
Collaborates with attorneys and client teams to leverage data and relationship intelligence to strengthen client engagement.
Partners with marketing directors and finance to ensure seamless uses of Intapp Deal Cloud and marketing technologies across the firm.
Support RFPs, pitches, and client presentations with data-driven insights, relationship mapping, and client intelligence.
Develops and leads formal CRM and MarTech adoption programs, including training, documentation, change management, and usage metrics tracking, to drive meaningful adoption, ensure high-quality data, and translate insights into stronger client engagement and business development impact.
Stays current on CRM and marketing technology best practices, recommending enhancements that increase efficiency and impact.
Defines success metrics, adoption KPIs, and reporting frameworks to measure the impact of ROI and CRM and marketing technology investments.