Marketing Technology Coordinator

Proskauer•New York, NY

9d•$60,000 - $80,000•Onsite

About The Position

Proskauer is seeking an experienced Marketing Technology Coordinator to support the Firm’s client relationship management (CRM) platform, InterAction, and its email marketing platform, Vuture. This role plays a critical part in strengthening client development, enhancing communications, and advancing the Firm’s digital presence.

Requirements

Bachelor’s degree in Marketing, Communications or related field
Three years of InterAction experience and one year of eMarketing experience, Vuture preferred
Proficient with MS Office applications – advanced proficiency with Excel preferred
Strong attention to detail & highly organized
Ability to work independently, meet multiple tight deadlines and deliver detailed and accurate work product.
This position will require physical presence in Proskauer’s offices on a regular basis (at least 3x per week, or more, if it becomes the policy of the Firm or as business needs require).

Responsibilities

CRM (InterAction) Review and validate daily contact updates in the Data Change Management Inbox.
Maintain accurate and complete data for the Firm’s top clients and personnel by building subsidiary company trees, researching new contacts, and performing periodic data checks.
Process employee hires and departures in the CRM system.
Develop and execute schedules for data hygiene, including duplicate cleansing, updating incomplete records, standardizing country fields, and merging address data.
Create and manage Marketing and Working List folders.
Provide training support to Legal Support Assistants, Lawyers, Marketers, and Business Developers.
Build complex searches to generate targeted contact lists.
Manage list imports and exports.
Develop and format Business Development reports upon request.
Extract, analyze, and report on data from CRM and email marketing systems to generate insights on events, client engagement, and business trends.
Manage unsubscribe requests in compliance with the Firm’s privacy policy.
Ensure ongoing compliance with global data privacy regulations, staying current on requirements and best practices.
Ensure the integrity of critical contact lists to improve the efficiency of event and mailing communications.
Email Marketing (Vuture) Serve as the point person for the Vuture platform, overseeing user accounts, permissions, and system settings.
Partner with Marketing, Business Development, Communications, and IT to ensure effective, on-brand, and data-accurate communications.
Create, test, and deploy email campaigns, newsletters, and other Firm communications using Vuture templates and tools.
Monitor and analyze campaign performance through Vuture’s reporting features, tracking KPIs such as engagement rates and campaign effectiveness.
Integrate Vuture campaigns and forms with InterAction lists, contacts, and fields to ensure accurate tracking of engagement, contact, and event data