Marketing Technology and AI Lead

Meijer•Grand Rapids, MI

About The Position

The Marketing Operations team drives efficiency and performance across Marketing & Customer Strategy by establishing, managing, and optimizing processes that empower teams to deliver results. The Marketing Technology & AI Lead is a strategic practitioner responsible for transforming how Meijer’s marketing organization plans, produces, and activates content. This person leads the redesign of marketing workflows, defines the martech and AI capabilities needed to enable them, and drives implementation across creative, promotional planning, and channel activation functions. This role sits at the intersection of marketing operations, workflow design, and technology enablement. The person in this role will set the strategic direction for how AI and automation serve as force multipliers within Marketing—not as end goals in themselves, but as the means to build scalable, repeatable, high-performing content pipelines. They will lead the Marketing AI Task Force, partner with IT to define and deliver technical solutions, and work directly alongside creative and planning teams to redesign how work gets done. This is a primary driver role. It requires someone who can think in systems, influence across functions, and roll up their sleeves to make transformation real.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Technology, or a related field.
5+ years of experience in marketing operations, content strategy, creative production, or marketing technology—with direct involvement in workflow design, process improvement, or martech implementation.
Demonstrated ability to redesign how marketing work gets done—not just document current state, but drive meaningful change in workflows, tools, and operating models.
Hands-on experience implementing AI, automation, or martech solutions in a marketing or creative context, including evaluation, deployment, and adoption.
Strategic fluency with the martech and AI landscape: able to develop a point of view on the right tools and platforms for a given set of workflow needs and make a credible case for investment.
Strong cross-functional influence skills—able to align stakeholders across Marketing, IT, Merchandising, and other functions without direct authority.
Comfort translating between creative and technical teams: can sit with a designer to understand why a step takes four hours and then communicate that context clearly to an IT partner.
Measurable mindset: sets targets, tracks outcomes, and uses data to demonstrate impact and inform decisions.
Bias toward action and comfort with ambiguity—this role requires someone who will define the path forward, not wait for one to be handed to them.

Nice To Haves

Experience with content production platforms, digital asset management systems, creative automation tools, or promotional planning technology.
Familiarity with Agile ways of working and experience providing business requirements or direction to technology or product teams.
Experience working within or alongside in-house creative studios or marketing agencies.
Knowledge of retail media networks, promotional planning, personalization, or data-driven creative execution.
Experience leading or facilitating cross-functional task forces, centers of excellence, or capability-building programs.

Responsibilities

Redesign Marketing Workflows: Map current-state content production and promotional planning workflows end-to-end—briefing, concepting, asset creation, review, versioning, trafficking, and channel activation—to identify where friction, rework, and manual effort create the greatest drag. Design future-state workflows that shift teams from one-off, manual execution to always-on, repeatable, automated pipelines. Develop the operating model changes needed to support new workflows: updated roles, handoffs, standards, and accountability structures. Build and maintain the workflow playbooks, process documentation, and adoption resources that enable teams to work the new way.
Define and Drive MarTech & AI Strategy: Develop a point of view on the martech and AI stack required to transform Marketing’s content production and promotional planning capabilities. Evaluate tools and platforms against real workflow needs—not in the abstract—and make recommendations on selection, sequencing, and integration. Stay current on the AI and martech landscape, including generative AI, creative automation, DAM and content management platforms, and promotional planning technology. Lead the Marketing AI Task Force: set the agenda, drive cross-team alignment on priorities, and build a culture of curiosity and disciplined experimentation around AI adoption.
Spearhead Strategic Transformation Initiatives: Serve as the primary driver for high-priority transformation programs, including content production modernization (Content Engine) and promotional planning evolution—setting strategy, aligning stakeholders, and managing implementation. Define initiative scope, success metrics, and roadmaps; track progress and adjust course as needed. Lead cross-functional alignment across Marketing, Merchanditing, Retail Media Networks, and Technology to ensure initiatives land with the right support and sequencing. Bring a measurable mindset: target and track outcomes such as content throughput, turnaround time reduction, manual touchpoint elimination, and team capacity freed for higher-value work.
Partner with IT to Deliver Technical Solutions: Define business requirements and workflow context that IT and technical partners need to build, configure, or integrate martech solutions. Serve as the Marketing voice in technical planning—ensuring solutions are designed around how creative and planning teams actually work, not just what is technically feasible. Manage vendor relationships and platform onboarding (e.g., Adobe Firefly and other martech platforms), ensuring adoption and value realization. Understand the downstream implications of workflow changes for media execution, personalization, and channel activation—and design with those handoffs in mind.
Drive Adoption and Sustained Change: Lead change management for workflow and technology transitions—building trust with creative and planning teams, demonstrating value through pilots and quick wins, and sustaining adoption over time. Coach and enable teams through the shift from manual execution to AI-assisted, automated workflows. Measure adoption and impact; communicate progress and results to leadership.