Marketing Technologist

Accenture Federal Services•Washington, DC

About The Position

As a Marketing Technologist at Accenture Song, you’ll bridge marketing strategy and technology to modernize federal agency marketing operations. You’ll architect and optimize MarTech ecosystems that drive mission impact—from citizen engagement platforms to recruitment campaigns—while ensuring compliance, security, and operational excellence. Your role spans three critical areas: Platform Strategy & Integration: Design and implement enterprise marketing technology stacks (Salesforce, Adobe Experience Cloud, Oracle) that integrate with federal systems and data sources AI-Driven Optimization: Leverage marketing analytics and emerging AI capabilities to deliver data-driven insights, automate workflows, and optimize campaign performance Transformation Leadership: Establish MarTech governance frameworks, drive adoption of customer experience technologies, and guide agencies through digital marketing modernization You’ll work with cross-functional teams—including creative, media, data, and federal clients—to evaluate emerging technologies, implement best practices, and ensure marketing operations remain innovative, compliant, and mission-focused.

Requirements

Bachelor’s degree required
5+ years of hands-on experience with enterprise marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud/Pardot, Oracle Eloqua/Responsys)
5+ years in digital marketing strategy, content marketing, or customer experience design
3+ years collaborating with media planning, creative production, and cross-functional delivery teams
Deep knowledge of marketing automation, campaign management, and CX platform capabilities
Understanding of API integrations, data flows, and how MarTech platforms connect with CRM, analytics, and content management systems
Proven ability to translate data and insights into strategic recommendations and campaign optimizations
Familiarity with AI-powered marketing tools (predictive analytics, personalization engines, generative content)

Nice To Haves

Understanding of federal procurement, compliance requirements (FISMA, FedRAMP), or public sector marketing challenges
Active security clearance or ability to obtain one
Salesforce, Adobe, or other MarTech platform certifications
Experience piloting, testing, and implementing new MarTech solutions (e.g., CDP platforms, marketing data lakes, AI assistants)
Experience driving user adoption, training programs, or organizational change in large enterprises

Responsibilities

Design and implement enterprise marketing technology stacks (Salesforce, Adobe Experience Cloud, Oracle) that integrate with federal systems and data sources
Leverage marketing analytics and emerging AI capabilities to deliver data-driven insights, automate workflows, and optimize campaign performance
Establish MarTech governance frameworks, drive adoption of customer experience technologies, and guide agencies through digital marketing modernization
Evaluate emerging technologies, implement best practices, and ensure marketing operations remain innovative, compliant, and mission-focused.