Marketing Technologist | Regulated DTC Consumer Brand

Atomic HR•Montevideo, Latam

1d•Remote

About The Position

Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK. Due to restrictions on advertising nicotine products on major platforms like Meta, Google, and TikTok, this role focuses on building and integrating various growth channels manually. These channels include search, owned email and SMS, subscription retention, referral programs, retail and trade partnerships, and athlete and podcast collaborations. The core of this position involves creating the campaign machinery rather than just managing it. The role requires directing AI tools like Claude Code to connect APIs, enrich data, and automate tasks, while also running campaigns alongside sales, field, and partnerships teams. Success is defined by an automated trade and partnership outbound engine, an improved field team, effective owned channels, and reliable data measurement. The role operates within strict regulatory constraints, prohibiting health, cessation, or performance claims, and maintaining age and territory restrictions (18+, UK only).

Requirements

Real, hands-on experience directing Claude Code (or an equivalent coding agent) on live work, connected to an API or MCP server, shipping something still in use today.
3+ years hands-on experience in marketing, typically starting in a coordinator role and progressing to self-taught technical skills.
Experience running cold outbound campaigns from start to finish: building lists, writing sequences, monitoring reply rates, and fixing deliverability issues, using tools like Apollo and a sequencer.
Comfortable with data, including reading CSVs, writing SQL (or learning with help), and understanding data integrity issues.
Working scripting ability in Python or JavaScript (or directing AI to write and debug it).
Proficiency with APIs, including authentication, keys, rate limits, webhooks, and reading documentation.
A genuine eye for marketing, including evaluating offers, identifying broken pages, writing effective outreach for retail buyers, and communicating plainly and specifically.

Nice To Haves

Experience with stacks including list/enrichment tools (e.g., Apollo), sequencers, commerce/subscription backends, Postgres/SQL, transactional email, SEO tooling, workflow automation (e.g., n8n), and AI image tools.
Background marketing in a regulated or high-constraint category (alcohol, supplements, pharma, gambling, or similar) where claims review and compliance are critical.
DTC subscription or ecommerce experience, particularly with retention/win-back programs and referral mechanics.

Responsibilities

Build and run the trade and partnership outbound engine, including segment definition, list pulling and enrichment, contact verification and scoring, sequence writing and tracking, and determining when manual outreach is necessary.
Arm the field team (sampling, shop visits, trade shows) with target lists, routes, one-pagers, and post-visit follow-up sequences, and collaborate with them to improve future cycles.
Own and manage open channels: search and content, lifecycle email and SMS, subscription retention (win-back, dunning recovery, pause-instead-of-cancel), and referral programs, including reconciliation.
Produce creative assets in-house using AI tools within the brand's visual system, deciding when to generate, composite real product shots, or send to a human.
Automate manual and recurring tasks such as enrichment scripts, list hygiene, report pulls, campaign QA, and content pipelines.
Own first-party measurement, including order and subscription data, cohort retention, referral attribution, and search visibility, and identify inaccurate data.