Marketing Talent Strategist

Lap of Love•Lutz, FL

1d•Remote

About The Position

Lap of Love is a national practice dedicated exclusively to in-home end-of-life care for pets. We believe all pets and their families deserve the most compassionate and supportive end-of-life experience. Our veterinarians help pets and their parents with quality of life assessments, pain and anxiety management, end-of-life consultations, and peaceful euthanasia in the comfort of their pet’s favorite place – home. Lap of Love Veterinary Hospice, headquartered in Lutz, FL., seeks to add a key member to its growing team by employing a dynamic Marketing Talent Strategist to support our Marketing Department. This individual will play an instrumental role in Lap of Love’s day-to-day operations by leading the development and execution of multi-channel campaigns that attract compassionate veterinarians and veterinary students. This role focuses on building meaningful connections through digital, social, events, and email, sharing what makes Lap of Love a unique and fulfilling place to grow a career in end-of-life care. This position is ideal for a driven, results-oriented marketer with hands-on CRM experience and a proven track record of building and executing campaigns that generate qualified leads.

Requirements

Bachelor’s degree in marketing, communications, business, or related field required
Minimum of 2 years of marketing and/or recruiting experience required
Hands-on CRM/ATS experience, including the ability to manage a targeted campaign out of a CRM or ATS required
Comfortable using Adobe Creative Suite and Canva to create marketing assets
Strong writing and editing skills with the ability to follow brand voice to create content for emails, socials, and events
Superior organizational and critical thinking skills and attention to detail with the ability to self-manage multiple projects at a time
Demonstrated ability to take ownership of small projects from planning through execution - examples may include running an email campaign, coordinating a webinar, or piloting a new outreach tool
Excellent organizational skills, able to prioritize tasks and meet deadlines while working independently on day-to-day responsibilities
Demonstrated interest, experience, and abilities with emerging technology. Willing to research, pilot, and test new platforms and AI tools
Comfortable with data analysis to review metrics and iterate based on results
Exemplify and convey Lap of Love’s values
Able to sit for prolonged periods of time of up to 8 hours per day
Able to frequently communicate by telephone and through use of computer technologies, including but not limited to email and video conferencing
Possess manual dexterity, fine motor skills, and the ability to operate a computer, read a computer screen and type on a keyboard for prolonged periods of time of up to 8 hours per day
Able to multitask using multiple computer tabs/platforms while engaging in conversation
Average or above average working knowledge of computers, email, video conferencing technologies, and digital medical records
Able to quickly learn custom software and other programs, such as Zoom, Sunshine, and Google Suite
Average or above average working knowledge of the internet and scheduling and communications applications and software, such as Gmail, Google Calendar, and web-based communication platforms
Access to reliable and secure internet
Maintain confidentiality of all patient, client, and business information
Comply with all applicable laws, regulations, policies, procedures, and guidelines

Responsibilities

Lead efforts to grow and maintain the veterinarian and veterinary student database in the CRM
Proactively identify opportunities to connect with veterinarian and veterinary students, and nurture relationships to build robust talent pools in all Lap of Love markets
Build and maintain a veterinarian-focused content strategy and continuously test and refine messaging to improve engagement and conversion
Create and execute nurture programs that move veterinarians and veterinary students from awareness to engagement to the apply stage
Represent Lap of Love at conferences and campus events. Staff booths, lead brief info sessions, capture leads and feedback, and ensure timely, personalized follow-up in the CRM
Support maintenance of branded career and recruitment pages, including writing and editing page copy, uploading assets, and ensuring consistent brand voice
Monitor CRM analytics and KPIs to measure performance and provide insights and recommendations to optimize continually
Support various recruiting platforms and approaches to capture leads and ensure contacts are logged and followed up in the CRM
Support broader educational marketing campaigns as needed to boost brand visibility and lead generation for Lap of Love services
Leverage modern methods to improve efficiency, scale outreach efforts, and enhance personalization across candidate engagement initiatives