Marketing Summer MBA Intern

Bimbo Bakeries USA•Irving, TX

About The Position

Bimbo Bakeries USA is seeking a summer MBA intern who is passionate about brands and interested in learning about marketing within the consumer packaged goods (CPG) industry. The intern will join a marketing team developing strategies to drive sales and market share across brands including Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park, and Little Bites. The MBA Summer Associate will work on a well-defined strategic business problem or opportunity involving new industry categories, the existing product and brand portfolio, or a new product launch. The role includes exposure to company operations through bakery visits, sales and delivery route rides, and retailer market tours. Interns will interact with senior executives and present project analyses and recommendations to C-level executives. This is a 12-week, full-time summer position running from late May to mid-August. The job description notes that reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer.

Requirements

  • Be a first-year MBA student.
  • Be available for a 12-week, full-time position from late May to mid-August.
  • Have 3 or more years of work experience.
  • Demonstrate analytical skills, including the ability to generate insights from analysis and translate them into actionable plans, and comfort using spreadsheets and databases.
  • Demonstrate communication skills for presenting work orally and in writing to different audiences.
  • Demonstrate problem-solving ability, adaptability in ambiguous circumstances, leadership and collaboration skills, and the ability to manage multiple workstreams, adjust priorities, and meet deadlines.
  • Show curiosity about consumer needs and wants and an interest in addressing consumer gaps through marketing or innovation.

Nice To Haves

  • Experience in marketing, management consulting, finance, operations, supply chain, commercial or growth strategy, market research, or project management.
  • Experience with consumer-packaged goods and/or large retailers.

Responsibilities

  • Complete an assigned project from kick-off through recommendation development and presentation to Senior Leadership.
  • Conduct analyses such as consumer segmentation, market sizing, and competitor analysis to identify insights and opportunities using internal and external databases and tools.
  • Collaborate with functions including marketing, innovation, consumer insights, category management, R&D, and supply chain to align strategic recommendations.
  • Produce actionable insights, recommendations, and project results in PowerPoint presentations and Excel financial models.
  • Participate in exposure to company operations, including bakery visits, sales and delivery route rides, and retailer market tours.
  • Present project analysis and recommendations to senior executives, including C-level executives.

Benefits

  • Competitive pay and benefits.
  • A safe and inclusive work environment that appreciates diversity, promotes development, and allows associates to be their authentic selves.
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