Marketing Strategy Manager

Barrena Branding & Marketing

53d • Remote

About The Position

We’re looking for a Marketing Strategy Manager who can support marketing strategy and client engagement across a portfolio of growing companies. Most of our clients are B2B organizations in industries such as technology and healthcare, though we also support a small number of consumer-facing brands. The ideal candidate is comfortable contributing to marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries. You will work closely with senior strategists and the broader team to support campaign direction, review deliverables, and participate in client meetings. You’ll help ensure marketing initiatives are aligned, high-quality, and delivering measurable results. This role combines marketing strategy, demand generation execution, client communication, and campaign oversight.

Requirements

• 4–7 years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services.
• Hands-on experience supporting or executing lead generation and pipeline-driving marketing programs across channels such as email, content marketing, paid media, and digital marketing.
• Experience contributing to marketing strategies and can connect business goals to marketing execution.
• Comfortable owning pieces of campaigns and ensuring they are executed effectively across channels.
• Experience working with marketing teams, specialists, or contractors and providing input to improve deliverables.
• Strong marketing judgment: ability to review deliverables and provide thoughtful feedback to writers, designers, and campaign specialists.
• Data-informed thinking: use marketing metrics and campaign performance data to inform recommendations and optimizations.
• Applicants must reside in the United States.
• Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility.
• Requires participation in periodic internal and client meetings via video.

Nice To Haves

• Experience with consumer brands is a plus.
• Experience participating in client meetings or worked in a client-facing environment and are comfortable communicating ideas and recommendations.
• Experience working in an agency or consulting environment is a plus.

Responsibilities

• Support marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
• Participate in weekly client strategy meetings and contribute to client communication and recommendations
• Help translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
• Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
• Provide input and feedback to internal specialists and contractors executing marketing initiatives
• Collaborate with our project coordinator to ensure timelines and deliverables stay on track
• Analyze campaign performance and contribute recommendations to improve results
• Support identifying growth opportunities within client accounts and assist in recommending new initiatives
• Help guide messaging, campaign direction, and marketing priorities based on each client’s goals

Benefits

• Salary $70,000 – $90,000, commensurate with experience
• 100% employer-covered medical plan for employees
• 401(k) retirement plan
• Three weeks paid vacation
• Nine paid company holidays
• Six weeks of paid parental leave
• Birthday day off
• Volunteer day each year to support a cause you care about
• Additional PTO earned each year of tenure
• Remote-first work environment with flexible scheduling
• Ongoing learning and professional development support

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed