Marketing Strategy and Planning Associate Director (E6136)

Institute of Electrical and Electronics Engineers•Piscataway, NJ

About The Position

The Marketing Strategy and Planning Associate Director serves as the strategic and operational engine of the Brand & Marketing Communications (BMC) organizational unit. The incumbent will own BMC's annual marketing plan, setting direction and building a clear, funded roadmap for the organization to execute against. This role is critical in driving BMC's operational excellence, ensuring the right resources and planning rhythms are in place to achieve functional goals. This role reports to the Senior Director, Marketing Planning and Transformation, and has no direct reports.

Requirements

Bachelor's degree or equivalent experience
7-10 years Experience in marketing strategy, planning, and operations, ideally within a large, matrixed organization or global brand.
Proven ability to move beyond reactive execution to building a proactive, enterprise-wide marketing strategy that drives measurable business outcomes.
Deep understanding of annual planning cycles, budget allocation, marketing investment decisions, and marketing governance models.
Exceptional stakeholder management skills, with the ability to influence and coordinate teams across diverse business units and geographies.
Proficiency in using data to tell a story and justify marketing investments and business cases to executive leadership.
Individuals currently serving on an IEEE board or committee are not eligible to apply.
This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

Responsibilities

Own and develop the annual marketing strategic plan for BMC.
Lead budget planning, marketing investment decisions, and the creation of detailed business cases.
Define the customer segmentation and audience strategy in partnership with the Marketing Intelligence and Insights teams.
Manage BMC goal and priorities tracking, and establish the BMC operating cadences and planning rhythms.
Oversee special projects essential to the department's strategic roadmap.
Partner with Marketing Intelligence and Insights teams to translate data into actionable plans and investment decisions.
Define and track key performance indicators (KPIs) to measure overall marketing performance and iterate on strategies accordingly.
Work closely with Brand Marketing & Communications counterparts on centralized strategy and content planning spanning enterprise-level surfaces.
Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation.
Provide support to the PR & Communications team around BMC town halls and lead other critical operating rhythms across BMC.