Marketing Strategist - State National

Markel • Bedford, TX

8d • Hybrid

About The Position

If you’re looking for a place where you can make a meaningful difference, you’ve found it. The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs. Join us and play your part in something special! The Marketing Strategist will develop and implement comprehensive marketing plans that support the goals of Program Services, Sales, Client Service, and Innovation/Strategy. They will collaborate with these departments to support Marketing Objective & Key Results (OKRs), Key Performance Indicators (KPIs), tracking performance to measure the success of their initiatives. Additionally, this role will serve as a liaison between Marketing and these departments, ensuring effective communication and coordination for successful campaign execution.

Requirements

• Detail-oriented and accuracy focused
• Ability to time manage, prioritize and manage tasks to meet or beat deadlines on assignments
• Team player and collaborator cross-functionally with SNC and Markel
• Will need to gain a solid understanding of Marketing department technology stack, Dynamic CRM, and other company systems, workflows, and guidelines for assigned product lines
• Strong communicator with project management skills
• Ability to interpret OKRs and KPI’s and make adjustments to projects/campaigns accordingly
• Bachelor's degree required
• Minimum 3+ years’ work experience, marketing experience preferred.
• 3-5 years of business-to-business (B2B) marketing experience preferred
• 3-5 years of experience tracking/using marketing analytics
• Vendor management experience preferred
• US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Nice To Haves

• Insurance experience a plus.
• Master’s degree is a plus
• Knowledge of design principles/programs (Adobe Creative Suite and Canva) is a plus

Responsibilities

• Create marketing campaigns for assigned departments and divisions Includes lead generation, retention, and attrition campaigns and coordination of partnership marketing deliverables
• Project management campaigns from creation to execution
• Come up with creative ideas and guidance for marketing collateral [Develop innovative marketing collateral ideas and concepts]
• Collaborate with Marketing to leverage omnichannel marketing tools to generate leads for sales
• Identify new marketing tools and strategies to generate awareness and brand exposure for products
• Monitor marketing campaign effectiveness and create measurement scorecards
• Contribute to strategic solutions and come up with tactical execution ideas
• Prepare Sales Requests for Proposals (RFPs)
• Execute on assigned Marketing OKRs and KPIs to support the Marketing department’s goals
• Responsible for researching and recommending industry events, placement and sponsorship opportunities
• Collaborate with the Content Marketing Specialist to define and track event data metrics.
• Create event lead generation strategies
• Create and execute lead engagement tracking, monitoring processes and reporting
• Monitor marketing finance/banking trends and competitor marketing strategies
• Collaborate within own department and outside departments to develop key messages and content for assets, client correspondence and other communication vehicles as needed
• Build emails and make website updates whenever necessary, as well as coordinate with the Digital Specialist
• Manage marketing budget when applicable

Benefits

• In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.
• We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
• All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
• We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees