Growth Strategist – National Products
About The Position
The Consumer Growth Strategist – National Products is an individual contributor role responsible for accelerating audience growth, engagement, and monetization across USA TODAY Co.’s national product portfolio. This role is a key partner in identifying new opportunities for consumer revenue through the repurposing of national content. Reporting to the National Consumer Strategy Director, this role drives cross-functional initiatives that align editorial priorities, product development, and consumer revenue strategies. Leveraging data insights, lifecycle marketing, and experimentation, the Growth Strategist translates strategy into execution, optimizing consumer journeys, launching high-impact initiatives, and delivering measurable business results. This is an opportunity for a growth-minded strategist who thrives in a fast-paced, collaborative environment and is passionate about shaping the future of national content-based strategies. If you are a strategic thinker with a proven track record of success in executing B2C marketing initiatives, we invite you to be part of a team that is shaping the future of USA TODAY Co.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies.
- 5+ years of experience in B2C marketing, brand management, or related roles.
- Strong knowledge of consumer marketing and digital marketing trends.
- Excellent strategic thinking and problem-solving skills, strong communication and interpersonal skills, and the ability to collaborate effectively with diverse teams.
- Strong analytical skills and experience with data-driven decision-making.
- Knowledge of branding principles and best practices.
- Experience with market research and data analytics tools.
- Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
- Comfortable working in matrixed environments.
Responsibilities
- Develop and execute consumer growth strategies across USA TODAY Co.’s national product portfolio, driving audience growth, engagement, and consumer revenue through audience segmentation, lifecycle marketing, personalization, and data-informed experimentation.
- Working directly with the National Consumer Strategy Director to translate strategic priorities into high-impact initiatives, ensuring alignment across editorial, product, marketing, and revenue teams.
- Collaborate with editorial leaders to align marketing strategies with content priorities, optimizing consumer journeys and maximizing the reach and monetization of national content.
- Work with product and pricing partners to inform the development, optimization, and go-to-market strategy for consumer offerings, embedding revenue impact into growth initiatives.
- Assist in the planning and execution of marketing campaigns from concept through launch, including channel strategy, creative direction, and performance optimization.
- Define, monitor, and analyze key performance indicators, including engagement, conversion, CPA, ROI, and B2C revenue metrics, and apply insights to continuously improve performance.
- Own a disciplined test-and-learn approach, using experimentation and analytics to refine strategies and scale what works.
- Partner with creative, analytics, consumer journey, brand, and activation teams to ensure initiatives are executed effectively and deliver measurable results.
- Stay current on media trends, audience behavior, and competitive dynamics to inform strategy and identify new growth opportunities.
- Manage priorities and resources effectively to achieve team goals.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
