Growth Marketing Strategist

Darwill, Inc.•Oakbrook Terrace, IL

About The Position

The Growth Marketing Strategist is responsible for architecting and executing Darwill’s inbound and outbound demand generation strategy in a B2B environment. This role designs full-funnel marketing programs within HubSpot, builds automation and nurture workflows end-to-end, and collaborates closely with Sales, Digital Marketing, and Creative teams to drive scalable growth initiatives. This is a strategic and hands-on role requiring deep marketing automation expertise, strong analytical thinking, and the ability to build and optimize marketing programs from concept to execution.

Requirements

5–8 years of B2B marketing experience.
Minimum 3+ years of hands-on HubSpot workflow and automation build experience (required).
Proven experience building multi-step workflows, segmentation logic, and automated nurture programs in HubSpot (candidates should be prepared to discuss specific examples).
Strong analytical mindset with experience interpreting campaign performance data.
Ability to collaborate cross-functionally in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or related field preferred. Equivalent hands-on experience in marketing automation and demand generation required.

Nice To Haves

Experience working with paid media teams is a plus.

Responsibilities

Design inbound and outbound marketing programs aligned with revenue priorities.
Build and optimize nurture workflows in HubSpot.
Develop segmentation logic and audience targeting strategies.
Establish lifecycle stage progression in collaboration with Sales leadership.
Architect outbound email sequences and sales enablement automation.
Build workflows, sequences, lists, and automation logic end-to-end.
Conduct QA and testing of campaign logic prior to launch.
Partner with BI to develop dashboards tied to marketing initiatives.
Monitor performance data and optimize automation and messaging accordingly.
Maintain documentation and SOPs for marketing automation processes.
Collaborate with VP of Marketing and Sales on quarterly growth priorities.
Align outbound messaging with targeted industry expansion goals.
Partner with Digital Marketing team on paid campaign amplification strategies.
Provide strategic direction and day-to-day guidance to the Content Marketing Specialist to ensure alignment with demand generation priorities.
Build structured outreach flows and enablement sequences within HubSpot.
Partner with VP of Marketing and VP of Business Development to align outreach strategies.
Improve lead handoff processes between Marketing and Sales.
Optimize marketing-to-sales handoff efficiency.