Marketing Strategist

Saint Francis Health System

13d•Onsite

About The Position

The Marketing Strategist drives service line growth throughout Saint Francis Health System by developing and implementing strategic marketing initiatives. This role collaborates with internal and external stakeholders to maximize growth opportunities and build brand awareness.

Requirements

Bachelor’s degree in Business Administration, Communications, Marketing, or related field.
Minimum 5 years of experience in a marketing or communications setting.
Proven knowledge of healthcare marketing and communications trends, regulations, and best practices.
Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
Excellent interpersonal, written, and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
Proficiency in presentation skills.
Strong strategic thinking and problem-solving abilities.
Ability to work effectively in a collaborative team environment and build strong relationships with team members.

Nice To Haves

Experience in a healthcare environment, preferred.

Responsibilities

Develops and implements impactful marketing strategies and campaigns that align with organizational objectives and maximize brand visibility.
Leads team meetings and serves as the project manager for marketing priorities; maintains detailed project trackers to support the creation and implementation of approved marketing initiatives.
Deploys service line and marketing campaigns across various channels, including video, print, radio, direct marketing, and collateral.
Manages campaign budgets to ensure appropriate utilization and maximization of resources; maintains annual budget figures for tracking and reconciliations efforts for departmental expenditures.
Provides education about key programs, services, and specialists through strategy support and marketing collateral development.
Coordinates with other system departments to ensure alignment between marketing strategies and market objectives.
Utilizes data analytics and insights to personalize marketing and engagement efforts, enhancing the consumer and patient experience.
Develops reports and presentations that include campaign creative overviews and metrics associated with current or recently completed marketing efforts.
Establishes a high-level understanding of Customer Relationship Management (CRM) and oversee direct-to-consumer campaigns, including direct mail and email.
Assists with consumer-based market research to identify competitive landscapes and areas for service improvement and volume growth.
Collaborates with media agencies to optimize media buying and placement across various channels.