Marketing Strategist

Community Bible Church•San Antonio, TX

5d•Onsite

About The Position

The Marketing Strategist is responsible for planning and building out strategic marketing campaigns for major church initiatives such as ministry launches, conferences, and special events. This role focuses on upstream thinking - clarifying goals, mapping audiences, defining messaging, and shaping rollout plans across digital and in-person platforms. The Marketing Strategist will hand off well-developed campaign strategies to the Sr. Project Manager, who will delegate the execution. This role works closely with the Marketing Director, Creative Director, and Sr. Project Manager to ensure campaigns are clear, aligned, and effective. The strategist builds the plan and refines it, others will execute on it.

Requirements

Strong written and verbal communication skills
Demonstrates the ability to develop and execute comprehensive, multi-channel campaign strategies that clarify goals, define target audiences, and drive engagement
Shapes clear, compelling message frameworks that align with organizational voice, mission, and a multi-campus context
Creates structured campaign briefs, rollout plans, and planning tools that guide creative, communications, and project workflows
Collaborates effectively with creative, marketing, communications, and web teams to ensure alignment across strategy, timelines, and execution
Communicates strategic direction clearly to internal teams and ministry partners, ensuring consistent messaging across all platforms
Participates in post-campaign reviews, applying insights to improve future initiatives and campaign effectiveness
Maintains and improves templates, processes, and planning tools to support repeatable and scalable campaign execution
Stays informed on best practices in church communications, digital behavior, and evolving communication strategies
Ability to maintain good or corrected vision, including depth perception and focus adjustment
Ability to perform repetitive hand and arm movements
Ability to remain seated in a stationary position for extended periods
Ability to operate computer and office equipment for prolonged durations
Ability to lift up to 15 lbs. and occasionally push/pull up to 50 lbs
Ability to communicate clearly and effectively in written and verbal form
Minimum of two (2) years of professional experience in marketing, communications, or strategy required
Must exemplify The CBC Ways of Honor, Hospitality, Hustle, High Capacity, and Humility
Must be willing to work weekends and occasional special events
CBC Member, genuine desire to serve God and the Church
Must live life beyond reproach 1 Timothy 3

Nice To Haves

Bachelor’s degree in Marketing, Communications, Advertising, or a related discipline preferred

Responsibilities

Create comprehensive marketing strategies for events, launches, and seasonal initiatives
Clarify campaign goals, define target audiences, and shape the message framework
Develop rollout plans across web, email, social, print, video, and weekend environments
Write clear campaign briefs that guide creative, communications, and project workflows
Align all campaign plans with CBC’s voice, mission, and multi-campus context
Partner with Communication and Web teams to improve visibility of key initiatives
Collaborate closely with Creative Director, Marketing Director, and Sr. Project Manager
Participate in campaign kickoffs, strategy sessions, and milestone reviews
Communicate strategic direction clearly to ministry partners and internal teams
Ensure messaging and promotional cadence are synced across all platforms
Participate in post-campaign reviews and suggest improvements for future initiatives
Maintain templates and campaign planning tools for repeatable, scalable use
Stay informed on best practices in church communications, digital behavior, and strategy
Perform additional duties as assignes