Marketing Sr. Database Analyst

Lake of the Torches Resort & Casino•Lac du Flambeau, WI

4d•Onsite

About The Position

The primary responsibility of this position is to lead the strategic development, optimization, and governance of the property’s marketing database to drive revenue growth and guest engagement. This role is responsible for leveraging data analytics, segmentation strategy, predictive modeling, and performance measurement to inform and enhance marketing initiatives across direct mail, digital, social media, and on-property campaigns.

Requirements

Advanced expertise in database marketing strategy, statistical analysis, segmentation modeling, forecasting, and reinvestment optimization within a revenue-driven environment.
Demonstrated ability to translate complex data into actionable insights that drive revenue growth and inform executive decision-making.
Advanced proficiency in SQL, casino management systems, and data visualization tools required.
Strong business acumen with experience in pro forma development, ROI analysis, and performance measurement.
Ability to provide technical leadership, ensure data integrity, manage confidential information, and communicate analytical findings clearly to senior leadership and cross-functional stakeholders.
Must be able to work irregular hours, weekends and holidays.
Must attend all mandatory meetings and property/departmental training and development sessions.

Nice To Haves

Master’s degree preferred.
Equivalent combination of education and relevant gaming/database marketing experience may be considered.
Exposure to casino operations and casino marketing is preferred but not required.

Responsibilities

Leads the strategic architecture, implementation, and optimization of promotional and campaign database systems across all marketing channels and property-wide platforms.
Develops advanced segmentation strategies, predictive models, and profitability analyses to guide reinvestment strategy, direct mail optimization, guest lifecycle marketing, and revenue growth initiatives.
Provides forecasting, pacing analysis, budget modeling, and pro forma/post-campaign ROI evaluations for promotions, bus programs, special events, and direct marketing campaigns.
Serves as the primary analytics partner to Marketing, Player Development, and Revenue Operations leadership, delivering actionable insights based on guest behavior trends, worth segmentation, attrition modeling, and demographic overlays.
Oversees data governance and database integrity, ensuring accuracy, compliance, automation efficiencies, and quality control across all guest marketing communications.
Designs and refines offer strategies, test-and-control methodologies, and campaign measurement frameworks to continuously improve performance and return on investment.
Directs the integration and optimization of the property’s casino management system, kiosk systems, third-party data feeds, and marketing platforms to enhance automation and reporting capabilities.
Develops executive-level dashboards, performance reports, and historical campaign analytics to support data-driven decision-making and long-term strategic planning.
Establishes standardized processes for campaign documentation, benchmarking, and year-over-year performance analysis.
Collaborates cross-functionally to align database marketing strategies with property-wide revenue goals, ensuring marketing initiatives are integrated with operational capacity and financial objectives.
Evaluates emerging data tools, technologies, and analytical methodologies to improve targeting precision and marketing efficiency.
Provides mentorship and technical guidance to team members involved in campaign execution and database operations.
Maintains visibility during promotional testing and implementation to ensure system accuracy, performance tracking, and operational readiness.
Performs other strategic and analytical duties as assigned in support of revenue optimization objectives.
Performs other duties as assigned.