Marketing Specialist

Aspen Custom Trailers Inc.•Leduc, AB

1d•Onsite

About The Position

Aspen Custom Trailers is a leading manufacturer of heavy haul trailers serving the specialized transportation, forestry, energy, mining and construction industries. Our transporters are trusted by heavy haulers for their durability, innovation, and performance. We operate in the B2B capital goods sector, where building strong relationships and delivering value to our customers is key. We are looking for a creative, detail-oriented Marketing Specialist to join our small team. This role reports directly to the head of Marketing and plays a central role in promoting our brand, creating content, driving lead generation, and supporting our sales team through engaging and impactful marketing initiatives.

Requirements

Diploma in Marketing, Communications, or a related field
3+ years of marketing experience, ideally in a B2B or capital goods manufacturing environment
Strong writing, editing, and design sensibilities
Proficiency in Microsoft Suite, Canva, and other design tools
Experience with CRM systems and email marketing platforms
Proven ability to plan and manage tradeshows or similar events
Excellent project management and organizational skills with attention to detail
Comfortable working in a collaborative, fast-paced environment
Ability to travel within North America

Responsibilities

Develop compelling written and visual content for digital channels, brochures, product sheets, and presentations.
Coordinate event participation, including booth design, shipping, on-site set up and tear down, and post-event follow-up.
Execute campaigns across email, social media, and paid channels to increase brand awareness and generate leads.
Implement strategies to capture and nurture leads, maintain accurate CRM data, and support the sales team with timely, qualified opportunities.
Ensure all marketing materials and campaigns align with our brand identity and tone.