Marketing Specialist

Lawrence Memorial Hospital•Lawrence, KS

About The Position

The Marketing Specialist supports organizational growth and engagement through planning, executing, and optimizing marketing and communication initiatives. The role serves as a resource for digital marketing, content development, project management, customer relationship management (CRM), and marketing analytics. The Marketing Specialist collaborates with internal stakeholders and external partners to increase brand awareness, promote services, drive audience engagement, and support organizational objectives through data-informed marketing strategies.

Requirements

Bachelor's degree in marketing, communications, public relations, journalism, or a related field.
3–5 years of progressively responsible work experience in marketing, communications, digital marketing, public affairs, CRM administration, website management, project management, or related fields.
Knowledge and skills in digital marketing and campaign management, CRM administration and marketing automation, content development and multimedia production, marketing analytics and reporting, project and workflow management, market research and strategic planning, vendor and stakeholder relationship management, written and visual communication, organization, prioritization, independent problem-solving, and marketing, content management, and creative design technologies.

Nice To Haves

Experience managing cross-functional projects and competing organizational priorities.
Strong analytical, problem-solving, and decision-making skills, including the ability to independently manage projects and recommend operational improvements.
Demonstrated experience developing dashboards, marketing reports, and performance analytics.
Experience managing vendor relationships and external service providers.
Experience with Adobe Creative Suite, including Photoshop, InDesign, Premiere Pro, or similar design and video editing tools.

Responsibilities

Plan, coordinate, and execute marketing and communication initiatives supporting organizational goals, service line growth, recruitment, community outreach, and brand awareness.
Manage marketing projects from intake through completion, including prioritization, scheduling, resource coordination, stakeholder communication, and performance evaluation.
Develop and maintain digital marketing channels, including website content, social media platforms, email communications, and other digital engagement tools.
Administer and optimize CRM and marketing technology platforms, including audience segmentation, campaign deployment, workflow automation, reporting, and data integrity.
Monitor, analyze, and report marketing performance metrics and audience engagement trends, and recommend improvements to effectiveness and return on investment.
Create, coordinate, and manage written, visual, and multimedia content aligned with organizational messaging, brand standards, and communication objectives.
Coordinate relationships with vendors, consultants, and external partners to support marketing initiatives, production needs, and budget stewardship.
Provide organizational leaders and stakeholders with marketing guidance, recommendations, and support for communication and promotional efforts.