Marketing Specialist (Food Broker)

Affinity Group • Depew, NY

1d • Onsite

About The Position

Affinity Group Retail is seeking a Marketing Specialist to support the execution and coordination of sales and marketing initiatives. This role enhances processes, tools, communication, and reporting, while producing high-quality marketing materials. The position ensures the sales team is equipped with the resources, insights, and operational support needed to drive performance across assigned markets. Responsibilities include creating and managing advertisement materials, handling key communications, social media content creation and management, supporting client onboarding and training, maintaining sales materials, coordinating event logistics, and providing data-driven insights. The role also fosters cross-functional collaboration to align with business objectives. This position requires strong creative development, research, and digital skills, along with consistent collaboration with marketing, sales, business operations, customers, and clients. The specialist ensures all creative outputs meet brand standards, accuracy requirements, and approval processes.

Requirements

• Bachelor’s degree in Business, Food Marketing, or a related field preferred.
• Minimum of three years of experience in sales, marketing, or sales support roles.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Strong interpersonal skills with the ability to collaborate across departments.
• Analytical mindset with experience leveraging data to inform decision-making.
• Proficiency in syndicated data, sales support tools, reporting platforms (including Nielsen, Circana, Datassentials) and marketing systems.
• Creative mindset.
• Strong digital competency and experience with MS Office and digital marketing tools, including Canva.
• Knowledge of marketing content and the grocery industry.
• Ability to work independently in a fast-paced, dynamic environment.
• Strong problem-solving skills.

Responsibilities

• Develop and maintain the social media content calendar and process.
• Develop original marketing materials from concept through completion, including digital assets, trade ads, sell sheets, flyers, one-pagers, presentations, and social content.
• Conduct product, category, and industry research to support content strategy and development.
• Utilize tools such as Datassentials and industry resources to develop insight-driven one-page summaries and trend reports.
• Stay current on digital, creative, and grocery trends to enhance content relevance and performance.
• Be aware of industry award nominations and nominate team, customers, and clients where applicable.
• Utilize syndicated data and Datassentials in conjunction with other reporting platforms to deliver actionable insights that support sales initiatives.
• Prepare reports to inform strategy, performance, and planning efforts.
• Create Retail Digest collaborating with the Analytics department.
• Support planning and execution of corporate events and food shows as needed.
• Assist in organizing and supporting market meetings.
• Provide timely support for sales, customer, and client-related requests.
• Research and maintain dates of industry events and trade shows to ensure representation of our team.
• Ensure all content adheres to Affinity Group brand guidelines and required approval workflows.
• Review all creative work for accuracy, completeness, and brand consistency prior to distribution.
• Assist with the organization and maintenance for the Retail Hub SharePoint Site.
• Maintain organized version control, file management, and documentation of creative deliverables.
• Manage digital platforms, marketing links, QR codes, and relevant content repositories.
• Support business operations in onboarding of new clients and team members on systems, processes, and tools.
• Assist with developing training materials and resources to support the ongoing development of the sales team.
• Manage and oversee the Retail division marketing communications.
• Foster collaboration across teams to support overall business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level